Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the best product. These days, a fun shopping experience, or no-question returns, often tips the scales over extra product features or […]
Strategic Planning
Yes, You Can Easily Incorporate Psychology and Neuroscience to Grow Your Business
The focus of increasing sales and profit has included a combination of centuries-old advice and customer psychology. There’s nothing wrong with maintaining a positive image and making customers feel valued. However, it takes a deeper level of understanding of how to interact with customers on a mental level. Here are some concepts that all businesses […]
Your Passion Can Breed Biases That Kill New Ventures
I’m sure we have all seen entrepreneurs with high levels of passion and confidence touting an idea that seems to make very little sense to us. Of course, we never see ourselves in this mode, yet we need to recognize that all humans see reality differently through a built-in set of “cognitive biases,” based on […]
4 Growth Tips for Modern Marketing Agencies
Thanks to low barriers to entry, low-cost tools, and widespread visibility, starting a digital marketing agency is not terribly difficult. Many firms have started from a home office and continued to be managed independent of a permanent location or commercial space. But there’s a significant difference between launching a digital marketing agency and scaling a […]
4 Indispensable Traits of Successful Organizations in the 21st Century
To adapt the words of Marshall Goldsmith, “what got top companies to the peak of their industries in the 20th century is not what would get them to compete, let alone thrive in the fiercer 21st century market.” So, what will? Below are traits that top companies in the world, like Apple, Microsoft, and Amazon, […]
February Update: Three 2019 New Year’s Resolutions You Must Keep!
Here it is… we’re one month into the new year. January is over… can you believe it? Now the big question… How many of your New Year’s Resolutions have you kept? According to the New York Times more than half of all resolutions fail… and that number seems low to me! And Franklin-Covey says more […]
These 5 Industries Know How to Brace for Economic Stagnation. Do You?
The world’s economy operates in a cyclic nature where periods of economic prosperity are experienced, and then recession strikes. During the downturn, many businesses collapse and never recover, which explains why most of the companies are now bracing for a recession. Here are some of the industries and how they are preparing to handle recession […]
3 Bulletproof Processes to Scale Your Business
The founders of any business are under a lot of pressure. They’re responsible for initially getting the business started, crafting the company culture and mission, and making sure it succeeds past the beginning phases. However, there comes a time where founders need to step back and allow growth to happen. Think of your small business […]
5 Key Elements of a Winning Business Strategy Today
Does your business have a visible positive strategy, or do your customers and employees still see your primary focus as closing more sales and killing competitors? Certainly that has been the strategy of many companies, and has worked in the past, but today’s customers and workers are looking for more. They want relationships, positive experiences, […]
4 Tips on Retirement Planning for Small Business Owners
Are your retirement plans in order? If not, we invite you to consider these 4 tips on retirement planning for small business owners: Don’t Let Your Business Be Your Only Retirement Plan CNBC reports on a survey with results indicating that 78 percent of the polled business owners had plans to fund their retirement by […]
