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Effective Market Segmentation
A business can only be built on the strength of its customers. You can maximize the support you get from customers through effective market segmentation. Two of the segmentation strategies you can use are attitudinal segmentation and demographic segmentation.
What Options Do You Have for Recycled Paper?
When it comes to being green, buying and using recycled paper is near the top of people’s minds. It’s an obvious option, since we can both recycle our own paper usage and then in turn use recycled paper. We see it in action. But what are your options when it comes to using recycled paper?
What Products Can Help Make Your Office More Green?
There are lots of things you can do to make your business more environmentally friendly, including a lot of things you wouldn’t ordinarily consider “green.” This guide will break down the categories of products that can help make your business greener, one small step at a time.
Saving Money While Going Green
Have you thought about making your business more green, but worried about the cost? We have some solutions for you. There are plenty of affordable steps you can take to be more green—and even save a little money, too.
Green Business Standards and Certifications
Environmentally conscious consumers look for products and services that have been certified by credible organizations. Do you know if your products are eligible for any certifications? This guide outlines some of the most well-known certifications and standards in a wide range of industries.
Getting Your Business Green Seal Certified
Many businesses pursue certifications for their products that they are environmentally friendly. But did you know that it’s possible to get your entire company certified? Green Seal offers a company certification for businesses that meet rigorous green standards in every aspect of their operations.
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