A great corporate culture can be an important contributor to a business’s success. To build a strong culture, you need to develop your philosophy, your principles. You need to begin by developing your philosophy, then communicating it, and finally upholding it.
Developing Your Philosophy
Your philosophy and principles are expressions of your values. You should involve your team members in the process of identifying and refining your values, principles and overarching philosophy. This is not the kind of task that you want to outsource to a third party or even just a small group within your organization. Involve everyone on your team, to see how they view the mission of your business—and to ensure that they buy in to what you ultimately settle on. When you build a philosophy from the ground up, it will be stronger in every part of the organization than if it is just imposed from the top down.
Communicating Your Philosophy
Your philosophy should be clear to anyone connected to your business—because you should share it all the time. Make sure your mission statement is well-documented and included in your business communication, whether internally with fellow employees, with your partners, or with your customers. Discussing those principles with employees, partners, and customers will help differentiate your business, because they will better understand what you are about. Consistently communicating your philosophy both helps your team members know what you expect and creates a brand with consumers.
Live Your Philosophy
No matter how long you stay in business, it’s important to remember your values, to stay true to your principles. The more people who know your values, the more people who will scrutinize what you do and make sure you stick to those principles. It’s also important, then, to have specific and strong statements of your philosophy, not weak, generic, and bland statements. A well-defined, well-communicated, and well-lived philosophy will guarantee a strong, consistent corporate culture that is known, understood, and accepted by everyone in your organization.