Want to Influence? Don’t Deny Human Nature
Great influencers don’t waste their time wishing people were different or that human nature wasn’t what it is, but rather work within the laws of human nature to benefit everyone involved.
Read More Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions
Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
Read More The Often Forgotten Viral Content Marketing Tactic
Are you just writing 500-700 word posts all the time? Do you need to consider creating some in depth articles that are so valuable that people want to link to your blog? Want to rank high on search engines and keep getting clicks to your blog?
Read More Internal Customer Service
Most people—even I am guilty sometimes—worry only about how customers of the business (external customers) are treated and put little emphasis on how the staff serves one another or their vendors (internal customers).
Read More Social Customer Service Equals Positive Experiences
I recently had the privilege of working with an amazing, customer-focused operation. Hy-Vee, a Midwest grocery store chain, impressed me, as I’m sure they impress their customers, with their amazing service delivered by dedicated employees.
Read More Who Has the Power in the Franchise Relationship?
So many relationships start off well. Each party in the relationship thinks about the other and tries to please. Minor differences are overlooked and the focus is on happy times and the great things about the relationship.
Read More What is an effective way of motivating employees to understand that they are not cost effective until they generate 5 times their pay?
While it is important for workers to experience transparency in their company and understand where the company is and where they need to be, you also do not want to attempt to motivate employees, especially sales team employees, through fear of losing their job if they don’t make more sales.
Read More 5 Online Branding Mistakes That Can Kill Your Startup
Online branding is an abstract concept that is easily misunderstood. It’s often mistaken for your logo, your products, or service. But branding is much more than that. It’s entwined with every aspect of your business, whether you realize it or not.
Read More Is It an Over Saturated Market?
I would be rich if I had a penny every time someone told me their company was an over-saturated market! I have heard it from all different companies, both large and small, in every product line. People who live in the back woods and the big cities all say the same thing:
Read More 5 Things I Wish I’d Known Before Bootstrapping My Startup
If you’ve ever been through the process, you know that launching a startup is a struggle. Trying to bootstrap your business can be even harder.
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