Is It an Over Saturated Market?
I would be rich if I had a penny every time someone told me their company was an over-saturated market! I have heard it from all different companies, both large and small, in every product line. People who live in the back woods and the big cities all say the same thing:
Read More 5 Things I Wish I’d Known Before Bootstrapping My Startup
If you’ve ever been through the process, you know that launching a startup is a struggle. Trying to bootstrap your business can be even harder.
Read More Lead Segmentation: Enhance Your Email Marketing
After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads?
Read More Small Business Is Going Mobile in 2014
Think about how much you use your smartphone every day. Whether you’re texting friends and family, playing games, shopping, or just surfing the web, your phone touches nearly all aspects of your life. But you aren’t the only one using your smartphone for everything these days. The number of global smartphone users surpassed 1…
Read MorePromote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
Read More QoS: Quality of Service
In the old days of land lines, telecommunications providers were very concerned about QoS. Broadly, that meant crystal clear calls, connected 100% of the time and never dropped.
Read More Why Reputation Management is Important for Small Business
Many small businesses think that reputation management isn’t important until something bad happens and the company gets negative press. However, the truth of the matter is that managing your reputation online is the way to prevent things from spiraling out of control.
Read More Agencies and the Culture of “Startup”
SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no other word that so accurately describes who we are.
Read More Good Accounting Habits for Small Business Owners
The biggest headache for small business owners is getting and staying organized. If running your own business sucks up your day, being successful is going to be that much harder for you.
Read More 3 Surprising Interview Questions You Should Ask Every Potential Employee
I became an entrepreneur because I wanted to have an impact in this world: to build something bigger than myself. But to do that, I need a great team to help me make better decisions and see through those blind spots.
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