How to Win as an Underdog and Maintain Your Scrappiness as You Grow
Let’s say you’re fresh out of college, and you have two job offers: one with a global megacorporation and the other with a startup out of a San Jose garage. If stability and security were your goals, which would you choose?
Read More How Do You Select a Revenue Model for Your Startup?
One of the toughest decisions for a startup is how to price their product or service. The alternatives range from giving it away for free, to pricing based on costs, to charging what the market will bear (premium pricing). The implications of the decision you make are huge, defining your brand image, your funding requirements, and your long-term business viability.
Read More Using Data to Build Consumer Relationships: 3 Tips for Success
As a marketer, you understand the importance of building solid customer relationships. Relationships can make the difference between a potential sale being lost and a loyal, long-time customer that returns and refers others time and time again.
Read More Focus Forward Survival Skills: Character, Perseverance and Determination
“The time you could spend wondering ‘Why me?’ is the time you could have spent working your tail off to get better,” — Austin Hatch, two time plane crash survivor.
Read More 5 Tips on Managing Your Income as a Freelancer
Freelancers come in all shapes, sizes, and industries. Earning income as a freelancer can be a little scary and challenging at times. So here are 5 quick tips on managing your income as a freelancer:
Read More Should You Outsource?
It’s the old question that entrepreneurs always ask themselves, especially in the early stages of their small businesses. Should certain tasks or items be outsourced to professionals outside the company? Is it worth it to outsource?
Read More Is There a Recipe for Creating Trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales.
Read More 5 Steps to Using Content Pillars for Content Efficiency
I’m a huge fan of this concept: you create one awesome piece of content that’s truly engaging, useful, and delightful for your audience and then break it up into different sized chunks and deliver across a variety of mediums. This content tactic is called a “Content Pillar Strategy.”
Read More Redesigning Your Blog: Top 3 Pitfalls to Avoid
It’s no wonder why people are moving from Flash to HyperText Markup Language (HTML) 5 for their websites or blogs. The fifth version of HTML not only supports text and links, but also multimedia enhancements such as video, audio, music, and graphics.
Read More 4 Ways to Design Your Company for Maximum Creativity
Some companies just seem to have a magical ability to innovate. Over the past 25 years, Pixar Animation Studios has turned out hit after hit, with almost no duds (Cars 2 being the possible exception).
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