6 Important Questions for Your Potential Investors
There are no “right” answers for any of these questions. It’s important that you know what type of relationship you’re entering. Your investors are going to be your partners for the long-run.
Read More Less is More with Some Content Marketing
Effective content marketing is less about volume than it is about the targeted alignment of content with a customer’s needs. Amazingly, those needs can be met without spending a lot of money.
Read More What to Do When Your Boss Says It’s Time to Innovate
Unfortunately, saying you are innovative before you actually have a culture that knows how to be so—and produces work that truly is—is incredibly destructive because you wind up breaking promises with your staff and with your customers.
Read More 3 Reasons Why a People Counting Service Will Help Your Small Retail Business
The odds are against you, so you need to use every tool you can get your hands on. One such tool is a people counting service, offered by companies that use high-grade video technology to track and analyze the people in your store. Here are 3 reasons why this service will benefit your small retail business.
Read More Startups Need to Capitalize on Every Conversation
Whether you are trying to motivate your team, close a deal with a customer, or get funding from an investor, a casual conversation is usually a waste of your valuable time. These result is a founder who is always “too busy,” but never seems to get the business done and the team moving. All real business is conversations focused on creating results.
Read More Enterprise Mobility Management: Getting It Right the First Time
We recently discussed the broad implementation of enterprise mobility standards for small and medium businesses. Today we’re going a little more in depth into the specific challenges enterprise mobility presents to business owners, managers, and IT decision-makers.
Read More Resolve Customer Service Complaints Quickly
Do you spend more time than you would like on the phone dealing with bad customer service? Smart companies should realize that if they waste their customers’ time, they will eventually lose those customers.
Read More How to Take a Slice of the 3D Printing Pie
Some years ago a friend of mine had an idea for a new cross-country ski binding. The cost was so high, he abandoned the project. Today, with 3D printing, he could easily afford to get his prototype made.
Read More Top Tax Write-Offs That Could Get You in Trouble with the IRS
From travel expenses to paying wages to family members, there’s no limit to what people will try to write off at tax time for the sake of their business. But where do you draw the line? Which write-offs you’re trying to write off go too far?
Read More 3 Ways to Utilize Geofencing for Your Small Business
Mobile marketing is nothing new. For the past decade, retailers — or really, marketers of retailers — have been trying to leverage mobile devices to drive traffic through brick-and-mortar doors and for good reason. Just like their keys, wallets, and pocketbooks, most consumers won’t stray far from home without their smartphones in their hands or…
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