Current Trends in Online Advertising
According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.
Read More The Common Habits of Negotiators
Negotiations begin with the interchange of information, and many see this process like a challenging poker game—why should I reveal what I have in my hand before I can see what you have in yours?
Read More 4 Ways to Turn Metrics into Business Strategies
In the bestselling book “Moneyball,” Michael Lewis explains how the Oakland A’s built a winning team using only statistics. Yet more than 10 years after the book’s publication, few organizations follow this example of metrics-driven decision-making.
Read More Make Your Business Plan Stand Out
Most likely if you are looking to borrow money to start a business you are aware that you need a business plan. This is true whether you are looking to obtain unsecured business finance, a traditional start up business loan, or any other kind of small business financing.
Read More Consciously Receiving
Both in business and personally you focus on providing lots of value to others. You enjoy doing so. It is part of your value system.
Read More Managing Customer Service Blunders Professionally
One thing I’ve learned over time… things will definitely go wrong with customers, no matter how much you work to avoid them. The key to small business marketing and branding success is how you professionally manage the blunders.
Read More Go Big or Go Home? Not Necessarily
Too many people are trying to find the “Next Big Thing” and forget about the small “things” that bring success. Just because your idea isn’t a brand new idea, doesn’t mean it can’t be successful. Every old idea can be improved upon by the next person. You don’t have to reinvent the wheel, but that doesn’t mean that you shouldn’t improve it.
Read More How to Pitch [Infographic]
If you have the next big idea, you’re going to figure out how to spread the word. Usually it starts with a pitch to the media letting them know there’s this great new idea that is going to revolutionize everything.
Read More Killer Startup: Lukewarm Emailer Gets You in Touch with the Right People
The Elevator Pitch: Lukewarm Emailer helps you build a list of contacts from Twitter, reach out via cold email, and track responses.
Read More Less is More with Some Content Marketing
Effective content marketing is less about volume than it is about the targeted alignment of content with a customer’s needs. Amazingly, those needs can be met without spending a lot of money.
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