The Robot Business Revolution 2019
Are robots getting ready to take over the world? Not just yet, but there is a robot revolution taking place—and it’s happening in offices, hospitals, and campuses near you. Over the last few years, robot technology has been advancing rapidly and the potential uses for these machines is growing just as quickly. Business leaders are…
Read MoreMaster These 10 Tips to Successfully Communicate on the Phone
We live in a digital age where so much of what we do is now conducted online, through an app, or via text / email. However, it’s a mistake to assume that because of that, the phone doesn’t matter as much anymore. Indeed, it matters more because the stakes are higher. Nowadays, if someone is…
Read MoreWho Already Trusts You?
If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your existing customer base. Despite that metric, most businesses spend the majority of their marketing dollars and efforts chasing after new…
Read MoreHow to Create a Loyalty Program for Your Customers
Many businesses are creating loyalty programs because they recognize the value in establishing a long-term relationship with their customers, but many entrepreneurs are encountering tough challenges along the way that put them off the idea entirely. Creating a cost-effective loyalty program that generates meaningful results for your business isn’t easy, and you’ll need to be…
Read More8 Steps to Assembling the Most Talented Startup Team
With the pace of change ever escalating, entrepreneurs today can’t afford to acquire talent through traditional hiring alone, and need to revise the perception that “talent” is only full-time employees. At the same time, more people in the workplace don’t want to be “employees.” According to an Intuit study, that number is quickly rising and will…
Read MoreGet Started with Credible Consumer Research Data
The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it will be targeted? The answer to all of these questions comes from crucial market research. Big companies normally invest a…
Read MoreIs It Possible to Make Money on Social Media?
Social media is an ever-growing juggernaut of personal and professional connections, interactions, and experiences. Facebook alone has over 2 billion active users a month, and that number is steadily increasing. And everyone knows about “influencers,” Instagram or YouTube personalities that make a living from working with companies to promote their products and services to a…
Read MoreSet SMART Goals & SMARTER Goals
How many times have you set a New Year’s resolution, only to give in to your old ways after a short time? If you don’t know where you are going, how will you know when you get there? We all have a tendency to set New Year’s resolutions and goals without giving any thought as…
Read MoreLocal Service Ads: Are They Worth Investing In?
Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because they target people already poised for action, local searchers. Google local service ads differ from traditional Google ads several ways:…
Read MoreInnovate or Die: Your Marketing Degree Isn’t Enough Anymore
An overwhelming majority of United States marketers polled in a recent survey expressed that they do not believe that their jobs will look the same three decades from now. Nevertheless, they might be able to forecast the future marketing scene by paying attention to the direction of innovations such as the Internet, big data technology…
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