Generation Z Entrepreneurs
Though young in years, the post-millennial generation known as Gen Z has grown up right before our eyes—and they’re already beginning to graduate college and enter the workforce. Armed with the entrepreneurial goals of millennials but perhaps a bit more on the cautious side, many members of the Gen Z cohort are focused on working…
Read MoreChoosing a Franchise Opportunity: 10 Steps to Franchising
So, you want to start a business but don’t know where to begin. While franchising has crossed your mind, you’re still not sold on the idea. Thankfully, you’ve come to the right place, America’s Best Franchises, where we’re all about helping you choose the right franchise opportunity for you. Here’s How Franchising Works A franchisor grants…
Read MoreStart a Product-Innovation Revolution in 6 Steps—Whether You’re David or Goliath
In his book David and Goliath: Underdogs, Misfits, and the Art of Battling Giants, Malcolm Gladwell upends the idea that it was surprising for David, the underdog, to vanquish Goliath, the almighty giant. Underdogs, Gladwell suggests, have certain inherent advantages. In business, companies might find themselves in either the David or Goliath position, and it’s important to…
Read More3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which are the things to avoid with your marketing, which are too difficult, costly, or unmanageable? A marketing plan can help…
Read More7 Pitfalls to Watch Out for When Funding Your Small Business
Remember that you’re going to make mistakes while running your business. It’s okay to make a few mistakes. But most financial mistakes are the results of lack of financial knowledge or poor planning. Here are the most common pitfalls to avoid when securing funding for your small business. Choosing the Wrong Business Partner Not choosing…
Read MoreHow to Build a Twitter Campaign
It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure where to start. Is Twitter the right platform? Before you launch on Twitter, it’s important to make sure that it’s…
Read MoreThis One Thing Can Dramatically Improve Workplace Productivity
If you’re an office manager or a team leader, you’d likely try just about anything to boost your staff’s productivity levels. With that said, you probably already know that finding the right strategy often means walking a very fine line—many productivity-boosting initiatives are met with skepticism and consternation from an already hard-working team. But what…
Read MoreCan a Revolutionary Concept Be Too Late to Market?
Too many startup businesses, especially in the technology world, are built upon brand new concepts that have not yet been proven in the field against products from other companies that already have revenues flowing. As a rule, creating a product that does not fit into an existing space, cannot be defined against one or more competitors,…
Read MoreOutcome Based Buying
Regardless how we sell, our customers are trying to achieve one thing when they buy. They are trying to achieve some very specific outcomes. Those outcomes may be all over the place—solve a problem, address an opportunity, enable other things to happen. In the case of selling embedded products, it may be to help customer…
Read More5 Ways to Improve Your WordPress Blog
If your blog runs on WordPress, it is in good company. WordPress is now the most popular CMS in the world, powering about 38% of all websites. WordPress sites post an average of 70 million blog posts monthly, and these get 20 billion views and growing. But if you want more views or conversions than the…
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