What You Need to Know About Google’s New Search Ad Position Metrics
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone are the days of relying only on Average Position to get a sense of where your ad is showing up on the…
Read MoreBusiness Deductions for Meal, Vehicle, and Travel Expenses: Document, Document, Document!
Meal, vehicle and travel expenses are common deductions for businesses. But if you don’t properly document these expenses, you could find your deductions denied by the IRS. An Important Requirement Subject to various rules and limits, business meal (generally 50%), vehicle and travel expenses may be deductible, whether you pay for the expenses directly or…
Read MoreFranchise Disclosure Document: What You Need to Know
Prospective franchisees typically receive a Franchise Disclosure Document after requesting more information about a franchise or during the Discovery Day process. But this 100- to 200-page legal document is more than just an intimidating pile of papers; it can mean the difference between your success or failure as a franchise business owner. A Franchise Disclosure Document,…
Read More6 Office Ergonomics Tips to Help Your Staff Avoid Fatigue
On the job, injuries are common in every profession, whether you are stationed inside a warehouse, construction setting, or office. The injuries that an office worker may experience are often slowly progressive and are usually associated with fatigue on both physical and mental levels. Here are six ergonomics tips that you can relay to your…
Read MoreCreating a Supportive Work Environment Helps Your Bottom Line
One of the most rewarding aspects of owning and operating an SMB is the chance to make a difference in the lives of others around you, especially those who are employed by your company. Thus it is essential to create a superbly supportive and down-to-earth work environment. One can do this in numerous ways, depending…
Read MoreRisk, Insanity, and the 50% Startup Rule
Fifty percent of all businesses formed fail within the first two years. There are many variations of this number since there are a number of ways to measure failure. But the number is a startling reminder that creating a business is not easy, nor is it any assurance of success. How to define “success” for…
Read MoreStart/Stop/Pivot/Restart Sales Strategies
Sales, as with most things, is something that demands regularity in execution. By that, I mean, there are many things a sales person or manager has to do to perform. Some of the obvious: Prospecting, working deals, planning calls, developing proposals, developing territory/account plans, pipeline management/forecasting, time management, learning/training, one on one’s with managers (hopefully…
Read MoreWhy MSPs are Essential to Small Business Security
Small to medium businesses use technology like email, web searches, conference calls with screen share, and more every day to get work done. However, what some businesses aren’t aware of is that each of these things can pose a threat to the company’s security if not properly managed. Growing technology means businesses need to be proactive…
Read MoreUnderstanding What a Bookkeeper Does
If you own or manage a small business, you may worry so much about certain financial issues that you have trouble sleeping at night. Some of these issues might include lost receipts, not getting paid for products or services, not knowing where your business stands financially, or being audited by the IRS. Fortunately, help is…
Read MoreThe 3-Step Freedom Code to Making This Year Your Best Ever
How was last year? Did it deliver all your dreams or did it test your resilience? Did it flow? Or was it full of obstacles? Were there mountains that you didn’t want to climb. Or choose… Was it full of challenges that you didn’t expect? Were there events beyond your control that changed your life…
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