Running a Remote Business? 3 Steps to Success
An increasing number of people are choosing to launch remote-based businesses; this is partially because of the current pandemic but also due to the fact that advancements in smart technology have meant that running a business virtually is easier than ever before. Even before the pandemic hit, a high percentage of businesses across the globe…
Read MoreDon’t Ignore These Important Instagram Updates for Your Small Business
Instagram is more than just a platform for sharing cute photos and videos. It’s a social media platform, yes, but it has also become an important marketing tool for businesses of all sizes. Small businesses can’t afford to ignore social media altogether, especially if they offer products or services with a strong visual component. If…
Read MoreHow to Use Content Marketing for B2B Sales
Content marketing is an invaluable tool for B2B entrepreneurs to generate leads and sales. But it’s not just any content; your audiences are looking for useful, informative, and engaging content that addresses their needs and issues. Your content should help attract leads and nudge them down the sales funnel until they are ready to buy…
Read MoreUse PPC Ads for Clever Marketing During COVID
During COVID, many businesses have either lost clients or customers are struggling financially. There is a solution. COVID has also turned the tide in our favor by making paid ads cheaper. Consider giving away what you can for free or include discounts. Paid ads have never been cheaper Right now the trend is that paid…
Read More5 Easy Sales Steps to Onboard Bookkeeping Clients
I’ve heard many horror stories of fumbling through a makeshift sales process from accounting and bookkeeping professionals. Given our chosen profession, this is totally understandable as it’s not in our nature to sell. We are taught to battle through terrain by balancing our debits and credits! One of my favourite things to do — when…
Read MorePR Strategy: Start with the Basics
Your company’s reputation plays a major role in the success and survival of your business, which is why PR companies like Polymedia PR Agency exist. As part of managing your company’s reputation, the message, the approach and the media links within your business are all achieved and maintained by your PR department or an external…
Read More10 Keys To Winning With Team Collaboration Leadership
The reigning theory in business has long been that “alpha” leaders make the best entrepreneurs. These are aggressive, results-driven achievers who assert control, and insist on a hierarchical organizational model. Yet I am seeing more and more success from “beta” startup cultures, like Zappos and Amazon, where the emphasis is on collaboration, curation, and communication.…
Read MoreIncrease Organic Traffic For Your Local Business
Increasing organic traffic is a good investment for virtually any local business Every couple of months my Twitter feed goes crazy. “Google changed their search algorithm again. My rankings have tanked” is the usual Tweet. The only companies that get hurt after an algorithm update are those that tried to game the system and got…
Read More5 Tips for Moving Workers Back Into Your Office
After state-wide shut downs and work-from-home orders, many businesses are planning on bringing their workforce back into the office. Unfortunately, there’s a lot of uncertainty about how to address this. How will workers readjust to the office environment after being at home for so long? How will we ensure employee safety? In this article, we’ll…
Read More5 Steps to Planning an Online Business Expansion
There are two ways to expand your business beyond your current setup. One way to do this is by identifying new markets for your existing product. The other way to do it is to offer new products to the existing market. Both these strategies have their pros and cons. Expanding to new markets (called horizontal…
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