How Your Business Can Win With Podcasting
Podcasting might seem like a mature content medium, but it’s only just beginning to grow into its full potential. As a business owner, understanding how to successfully launch and grow a podcast could prove to be the single greatest investment you make all year. Why Podcast? Podcasting might be relatively new in the world of…
Read MoreThese 3 Things Form the Next Wave in Digital Marketing
Marketing is evolving once again, and with the rise of big data and integrated technology, it’s changing rapidly. In 2005, we saw the rise of inbound marketing. Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing…
Read MoreThe 5 Departments Your Small Business Needs
It’s easy to think that the outlook for small businesses isn’t great. Many don’t survive for long, and others wither away in times of financial hardship. In order to give your small business a chance to thrive, you need to set it up for success from the beginning. If you’re looking to give your small…
Read MoreReexamining Cybersecurity in a Post-Pandemic World
Is a cyber-pandemic on the horizon? Cyber attacks are way up right now – between February and March alone hacking and phishing attempts rose 37%. More people are working from home using their own devices and businesses aren’t ready for a large-scale shift to a different way of doing things, and hackers know this is…
Read More3 Essential Networking Tips During COVID
There are very few regular activities that continued as they were before the COVID-19 pandemic struck, and social activities were even more scarce. In the business world, a somewhat-required social activity is networking, especially for small businesses and individuals looking for new employment. Luckily, just as many jobs have went digital amidst the stay-at-home orders…
Read MoreHow To Leverage Mobile Communication For Your Small Business
We are increasingly reliant on our mobile devices, using them to get directions, for multiple forms of communication, and even to reserve a table when we go out to eat. But these days mobile communication is more important than ever. Customers are looking for updated store hours and policies in an ever-changing and unpredictable world,…
Read MoreWhat’s Important To Your Customer?
We know our solutions have to create value for our customers. The challenge, however, is making sure that value we create is important to our customers. Too often, we focus only on the cost of our solution. We compete on the basis of price, too often making sure our price is less than those of…
Read MoreBeware: A Million Things Can Kill the Deal
So, you’ve found the buyer, received a letter of interest, signed it, and exclusively tied your company up for a period to complete the deal. Everyone on the board is anxious to close this. You’ve committed time to do whatever is needed. You’ve informed your top management of the pending but still secret deal and…
Read More8 Steps to Better Content Strategy
A well-planned content strategy can assist your business blog goals. It can serve as a roadmap for your marketing and allow you to streamline how you publish your content. Creating a content strategy for your business is essential, but it isn’t always easy. Here’s what you should know about content strategy, its importance, and how…
Read More6 Modern, Digital Marketing Tips for Start-Ups
When starting up a business, you are likely to be overwhelmed with the large quantity of information and advice out there. Whilst lots of this information is good information, some of it gets lost in the process. Good marketing is essential to get your business up and running with customers. But the digital marketing landscape…
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