5 Steps to Post-COVID Business Success
All the major sectors of the economy have been adversely affected by the COVID-19 pandemic. The current crisis has necessitated changes in the way businesses operate. A recent study has shown that over 90% of business owners believe that the disease will affect them negatively. However, experts maintain that the adverse effects of coronavirus are…
Read MoreThis is The Best Place to Start Your Business
The best place to start your business… …is where you are. Sure, there are exceptions. Maybe you’re young, and have no roots. Or maybe you just want to move to somewhere else. But, barring special cases, look around you. The best place to start you business is where you are. In my email and on Quora I…
Read More15 Persuasive Copywriting Techniques That’ll Boost Conversions
Have you ever seen an object glow in the dark? If you have, you’ll notice that even amongst darkness, that glowing object still captures your focus with its beauty. Similarly, in a world where everyone is clamoring for your prospects’ attention, you need your content to stand out. According to HubSpot, 49% of marketers report that increasing customer acquisition…
Read MoreStudy Says Black Gen-Zers Want More Joy on Social Media
According to a recent study by VSCO, a photo editing and sharing platform, and JUV Consulting, a Gen-Z-operated research company, Black Gen-Z respondents (born between 1997 and 2012) want to see more joy on social media. With the internet rife with traumatic content, researchers wanted to explore how hopeful, supported, and safe young people –…
Read MoreDo You Need a College Degree to Start a Business?
Entrepreneurship is the key to financial and professional freedom for a lot of ambitious individuals. When you launch your own company, you give yourself the opportunity to pursue a life doing something you love, and working on an enterprise that you really care about. It’s no wonder that so many people are beginning to look…
Read More8 Essential Needs When Buying a Call Recording System
When you make a call to a business you’ll often be greeted by “your call may be recorded for training or quality purposes.” Here’s why: Call recording is increasingly becoming a must-have feature for businesses. Call records serve as a repository so you can revisit your conversations with customers. You’re also able to capture interactions…
Read More7 Money Management Practices Every Business Owner Should Know
It’s a challenge to manage cash flow. Being strapped for cash is a situation no business owner wants to be in. However, it’s more common than you think — although it’s rarely discussed openly. The process of dealing with the finances of your business through setting goals, tracking income and expenses, budgeting, and investing all…
Read More5 Startup Stages and the Right Investors For Each
Time is too precious to waste trying to close a deal with the wrong investors at the wrong time. Luckily, not all investors are looking for the same thing, so it pays to know what type of investors are most interested in what your startup brings to the table. The key is understanding how potential…
Read MoreReinventing Selling!
The pandemic, social change, and economic crises impact all of us, personally, organizationally, and how we engage our customers. It has forced each of us to rethink, reset, and change. We all know that selling is changing profoundly. As much as some might wish that things get back to normal, we know that normal has…
Read More3 Most Essential Rules of a Viral Marketing
Pre-COVID, my daughter and I flew to Vegas to see a Lady Gaga concert. We were fortunate and had terrific seats. Right before the show started, security walked Bradley Cooper to the seats directly in front of us. As you probably know, he and Lady Gaga co-starred in A Star is Born and everyone was…
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