Michael Dunlop
Michael Dunlop is a business professional with a keen interest in entrepreneurship, company strategy, and testing out new marketing techniques.
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5 Reasons Small Business Owners Should Diversify Finances
As a small business owner, it’s easy to become so engrossed in running and managing your business, that you completely neglect your broader personal and familial finances. IMG Source – https://unsplash.com/photos/wHsOV75Xi8Y Relying solely on a…
12 Best Practices for Using Photos on Your Website
A visually appealing and engaging website is crucial for attracting and maintaining visitor attention. However, incorporating photos effectively requires more than just randomly adding eye-catching images. You’ll need to use our best practices to get…
Choosing the Right Shopify Plan after Migrating from Magento
Choosing the right Shopify plan after migrating from Magento is a crucial step to ensure the success of your online store. It involves evaluating your business needs, budget, and scalability requirements to select a plan…
HVAC Lead Generation – How To Get New Customers & Grow Your Business
The heating, ventilation, and air conditioning (HVAC) segment has long been a lucrative business, allowing tens of thousands of individuals, often armed with nothing more than a trade school diploma to make a comfortable living. …
5 Ways to Leverage SaaS Content Marketing for Small Biz Success
Should you still be using SEO? Of all the current social media platforms, which one should your company be using? Is TikTok better than Instagram? Or you should be investing in podcasts. Do you even…
All the Right Moves – What to Look For in a Luxury Moving Service
Imagine you are a billionaire entrepreneur or celebrity, and you want to move. Would you hire just any other moving company? Of course, not! You will go for a company that provides estate managers, private…
What Exactly is an Audit and How Does it Work?
An audit is an examination of a business’s financial reports by an independent auditor or organization. The main purpose of an audit is to ensure the information included in the financial reports is true and…
Building A Winning B2B Sales Enablement Strategy In 2023
Boosting the number of B2B sales you secure each year is a worthy aim to have, yet one which can feel out of reach if you don’t have the right strategies in place. We’ve put…
How to Get More Users for Your SaaS Product: 3 Different Methods
You need users for your SaaS product to be successful. But how do you make sure that people are aware of it? Mastering user acquisition and marketing is the key. Image Source: Pexels Achieving this…
What the ESG Gold Rush Means for American Agriculture
As anyone would expect, the debate surrounding climate change, sustainability, and environmental protection have and will continue to impact multiple industries in various ways. Image: pixabay The same debate is what gave birth to the…