Michael Dunlop

Michael Dunlop is a business professional with a keen interest in entrepreneurship, company strategy, and testing out new marketing techniques.

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a woman playing guitar with a band behind her in a small studio

How to Create a Successful Business Around Your Music: 4 Steps

Diving headfirst into the rhythm of the business world, turning your passion for music into a profitable venture isn’t just a daydream – it’s doable. Like composing a hit track, it takes harmony between creativity…

a diverse group of people giving a presentation

Continuous Improvement – Great Leaders Inspire Others to Rise

What do all great leaders have in common? When you scratch the surface of the usual spiel – charisma, confidence, drive, etc. – you realize it’s not that much. After all, everyone’s different, so whereas…

a young woman's successful yoga business

How to Use Your Passion to Build a Successful Business

Do you ever dream about turning the things you love most into an income-generating business? Just imagine, the hobbies, interests, or passion that light up your spirit could actually become your full-time job. This concept…

The Accounting Cycle For Startups & Small Businesses

Navigating the financial landscape can be a challenge, especially if you’re setting up your first startup or running a small business. Among the many tasks that demand your attention, understanding and managing the accounting cycle…

a team deciding on branding tactics

6 Branding Tactics That Work in Niche Markets

Whether you’re an established brand or a fledgling start-up trying to gain traction, understanding how to carve out your space can be the game-changer. With that in mind, here are some tactics that work in…

an athletic partnership

Leveraging Athlete Partnerships: A Boost for Small Businesses

Small businesses often operate on limited budgets, juggling between expenses, investment, and marketing. In a competitive market, establishing brand awareness and building a customer base can be challenging. One underutilized strategy that can offer significant…

4 Ways to Reduce Shoplifting to Your Small Retail Store

Shoplifting can drastically hurt your small retail store, eating into your profit margins and affecting inventory. A lost item isn’t just a financial setback, but it’s also an indicator of a potential gap in security…

How to Shift From Manual Testing To Automated 

Market trends indicate that most businesses are moving from manual testing towards automated testing for most of their test coverage. However, as more frequent deployments necessitate increased automation, many manual testers worry about their future…

Employee Recognition: Why Glass Awards Outweigh Paper Certificates

In the realm of recognition and reward, presentation matters. While paper certificates have their place, nothing compares to the prestige and significance carried by a well-crafted glass award. Image Source: Unsplash These elegant tokens carry…

Nine Sensible Steps to a Successful, Seasonal Product Launch

Making a seasonal product launch successful involves meticulous planning, effective marketing strategies, and continuous engagement with consumers post-launch. By taking note of the following nine sensible steps, you can gain expert guidance on how to…