Michael Dunlop
Michael Dunlop is a business professional with a keen interest in entrepreneurship, company strategy, and testing out new marketing techniques.
Latest
How to Shift From Manual Testing To Automated
Market trends indicate that most businesses are moving from manual testing towards automated testing for most of their test coverage. However, as more frequent deployments necessitate increased automation, many manual testers worry about their future…
Employee Recognition: Why Glass Awards Outweigh Paper Certificates
In the realm of recognition and reward, presentation matters. While paper certificates have their place, nothing compares to the prestige and significance carried by a well-crafted glass award. Image Source: Unsplash These elegant tokens carry…
Nine Sensible Steps to a Successful, Seasonal Product Launch
Making a seasonal product launch successful involves meticulous planning, effective marketing strategies, and continuous engagement with consumers post-launch. By taking note of the following nine sensible steps, you can gain expert guidance on how to…
5 Reasons Small Business Owners Should Diversify Finances
As a small business owner, it’s easy to become so engrossed in running and managing your business, that you completely neglect your broader personal and familial finances. IMG Source – https://unsplash.com/photos/wHsOV75Xi8Y Relying solely on a…
12 Best Practices for Using Photos on Your Website
A visually appealing and engaging website is crucial for attracting and maintaining visitor attention. However, incorporating photos effectively requires more than just randomly adding eye-catching images. You’ll need to use our best practices to get…
Choosing the Right Shopify Plan after Migrating from Magento
Choosing the right Shopify plan after migrating from Magento is a crucial step to ensure the success of your online store. It involves evaluating your business needs, budget, and scalability requirements to select a plan…
HVAC Lead Generation – How To Get New Customers & Grow Your Business
The heating, ventilation, and air conditioning (HVAC) segment has long been a lucrative business, allowing tens of thousands of individuals, often armed with nothing more than a trade school diploma to make a comfortable living. …
5 Ways to Leverage SaaS Content Marketing for Small Biz Success
Should you still be using SEO? Of all the current social media platforms, which one should your company be using? Is TikTok better than Instagram? Or you should be investing in podcasts. Do you even…
All the Right Moves – What to Look For in a Luxury Moving Service
Imagine you are a billionaire entrepreneur or celebrity, and you want to move. Would you hire just any other moving company? Of course, not! You will go for a company that provides estate managers, private…
What Exactly is an Audit and How Does it Work?
An audit is an examination of a business’s financial reports by an independent auditor or organization. The main purpose of an audit is to ensure the information included in the financial reports is true and…