• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Submissions
  • About Us
  • Contact Us
  • Jan 21, 2021
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

efile4biz banner
Home / Startup / Franchise Center / Google Plus Local Tips for Franchises
Google Plus Local Tips for Franchises

Google Plus Local Tips for Franchises

1360 Views

Jul 19, 2013 By Harry Kierbow

As with anything that directly relates to the world’s most popular search engine, Google Plus Local can be a useful tool for your small business to engage prospects in the surrounding area.  Here are a few tips from Vedran Tomic that will help you establish a presence on Google Plus Local for your small business.

 
  1. Training. When deciding how to manage a Google Plus Local account, a franchise must choose to handle the account in one of two ways: they can leave it up to the franchisee or they can handle it as the franchisor. Either way, there are a few training methods that will help to strategically increase search rank. One thing that’s important to keep in mind is that Google is not limited to the information you provide them in your business information section. As the world’s most popular search engine, they pull information from a number of sources that can affect your ranking. Among other things that could affect your ranking, Google will look for brand consistency. This means that your company information should be consistent everywhere that it appears on the internet.  Another thing that will affect your ranking is company reviews. Google will favor companies that receive great reviews from Google Plus Accounts. 
  2. Dig Into the Details. More than anything, Google is well aware of the technical aspects of your business. Be sure that you keep your ranking up by following a few basic guidelines. Remember that Google wants to see data consistency, so ideally your business will have one phone number rather than several to increase your ranking. Also, local numbers should be used whenever possible as Google prefers them to toll free numbers. Also be sure to watch out for banned words that will hurt your listing. Finally, be sure to avoid something that could render your business ineligible: if you do not have a permanent address or if you do not provide on-site customer assistance then Google does not see any reason to list you on local search. 
  3. Seek Help. There are several ways you can help yourself as a Franchise by seeking third party assistance for dealing with Google search optimization. For starters, consider using a data aggregator such as Acxiom, Localeze, or InfoGroup. Although these services aren’t free, their service is the best way to ensure that your business’ data is being accumulated by Google in the most effective way possible. There is another tool called allLocal, which does a great job of synthesizing data and review, which will help you further optimize your Google Plus account. 

Filed Under: Franchise Center Tagged With: Customer Acquisition, Franchise Business, Google+, Marketing, Online Strategy

Harry Kierbow

Harry Kierbow

Harry Kierbow is the Customer Service and Social Media Manager for Tarkenton Companies. Before coming to Tarkenton, Harry studied psychology at the University of Georgia and worked for a small restaurant franchise. He brings this background to bear when working with customer issues or crafting social media marketing messages. Harry currently lives with his wife and child in Woodstock, GA. Follow him on LinkedIn , email him at hkierbow@tarkenton.com, or connect on Google +.

Related Posts

  • 5 Big Marketing Lessons From Big Companies
  • 5 Customer Acquisition Strategies For 2021 & Beyond
  • Why Do Customers Leave My Website?  Part 3

Primary Sidebar

efile4biz banner

Random

Super Leadership and a Super Bowl

May 16, 2016 By Bob Burg

Eliminate Non-Productive Efforts

Dec 18, 2012 By Nick Serba

Vehicle Tax Deduction for Small Businesses

Jul 5, 2017 By 1800Accountant

Google Expands Same Meaning Close Variants: What Does That Mean?

Aug 27, 2019 By SEER Interactive

Generating Leads and Referrals on LinkedIn

Dec 2, 2014 By SmallBizClub Contributor

efile4biz banner

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2021 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy