“Solutions” is vague business jargon in our opinion so you may want to consider how to focus more effectively on the benefit that is derived from your services or on how it helps clients rather than on the mechanism.
We have reviewed the capabilities of the Salesforce CRM product and compared those to your stated needs as per your question. This product should certainly meet the needs of your business. We have provided below the various Salesforce pricing and edition options for their CRM software solution as well as a review board for the Salesforce CRM products.
In such a competitive business environment, it may be very important that you differentiate yourself from the other locally successful screen printer/embroidery shop in order to capture enough of the market share.
We do not know if you already utilize a merchant services company or what point-of-sale (POS) system you use for your sales process, however many merchant services companies will provide custom gift card products for their small business customers at a nominal cost.
Channel marketing is tough. I learned the hard way from years working with big box office stores and computer stores. I don’t know your market but in my market each of the major retail chains had a preferred distributor and wouldn’t buy from anybody else.
The most effective form of advertising is word of mouth. Word of mouth or referrals cost no money, typically result in a new customer for the business and normally generate a very high response rate. It is unfortunate that other forms of advertising do not work the same way.
Dentists market their practices in various ways, some of which are not expensive. In addition to Yellow Pages, dental professionals use referrals, professional networking, print, radio, direct mail, and other forms of advertising.