Eleanor Hecks

Eleanor Hecks is editor-in-chief at Designerly Magazine. Eleanor was the creative director and occasional blog writer at a prominent digital marketing agency before becoming her own boss in 2018. She lives in Philadelphia with her husband and dog, Bear.

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How to Design a High Converting Price List on Your Website

People today expect transparency from brands. Adding a price list to your website can help consumers make the final decision to go ahead and give your product or service a try. You’ll disqualify some people,…

The 7 Secrets to Employee Retention

Finding highly qualified employees and training them to your standards takes time and money. The last thing you want is to hire the perfect person, only to have them leave shortly after. Your staff is…

How to Incorporate Data Visualization on Your Website

Infographics help take complex data and make it more easily digestible. Whether you want to share statistics or you need to explain complicated concepts to your users, data visualization is a must for your business…

How Your B2B Business Can Appeal to Multiple Industries

Business-to-business (B2B) companies face challenges that business-to-consumer (B2C) companies may not. Rather than serving a particular buyer persona or two, you may sell to various industries. Appealing to multiple client types isn’t an easy task….

Avoid These 6 Money Wasters in Your Tech Business

Even the best entrepreneurs make money mistakes. Some of these errors are minor and easily corrected. However, some spending mistakes can cause significant harm to a business’s bottom line and make it much harder to…