People today expect transparency from brands. Adding a price list to your website can help consumers make the final decision to go ahead and give your product or service a try. You’ll disqualify some people, but this will save you time and effort. Consumers are also reluctant to share personal data without having a ballpark […]
Pricing Strategy
Increasing Profit Isn’t a Goal, It’s a Wish
According to estimates, 80% of businesses fail by their fifth year of operation. Startling odds, to say the least. However, the 20% that make it beyond this time frame is testament enough that by doing things better and differently, it is possible to enjoy longevity and profitability in entrepreneurship. At times, improving your internal business […]
Know Your Industry: Average Margins
Know your industry. In a recent post here, I wrote that the most common stumbling point I see in multiple business plans is absurdly unrealistic profitability. Specifically … Most of the business plans I see project profits too high, or profits too early. In the real world, startups choose growth or profits, not both. The plans […]
How to Be Successful in a Low Price, High Volume Business
One of the key mantras to succeed as a business is to focus on high value clients. As any successful entrepreneur will tell you, such clients are less fussy about pricing and are less demanding on the provider. However, acquiring such clients can only happen when you have established a reputation in your industry. Also, […]
Is Your Small Business as Profitable as It Can Be?
There is an excellent chance that even if you’re an expert in your particular industry, you’re probably not an expert in small business finances. This may not seem like that big of an issue on the surface. However, in order to make the best decisions possible for your company, you need to have complete and accurate […]
Do You Subscribe to the Subscription Trend?
You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment. We were fascinated by what kind of fruit he might get the next month and when the box arrived, we were all there for a peek and a taste. […]
3 Most Successful Ways to Use Coupons
This year, coupon redemption is expected to balloon to 31 billion. Compare that to the 16 billion coupons redeemed in 2014 and you’ll notice how customers’ interest in deals and offers has only grown. Future predictions indicate that by 2022, coupon redemption will rise further to $91 billion. While last year, customers saved a good […]
The Best Online Small Business Opportunities for Passive Income
The idea of making money without putting too much effort has been appealing to many. Passive income is all about that—earning without working. There are four ways through which you can make passive profits: by investing your time, making a money investment, renting property, or get paid for doing things you normally do. The truth […]
Pros and Cons of Moving from Freelancing to a Passive Income Business
A growing number of people are making money off of the gig economy. According to recent figures, around 36% of the workforce is making a living offering various freelancing services. It is easy to see the appeal of freelancing, but making money through an online passive income business can be preferable for many people. You […]
Can You Defend Your Pricing Niche Against Your Competition?
This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. So, here comes the lesson and your challenge… The five major niches There are […]
