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Home / Archives for Finance / Pricing Strategy

Pricing Strategy

Increasing Profit Isn’t a Goal, It’s a Wish

Feb 11, 2020 By Andrej Kovacevic

According to estimates, 80% of businesses fail by their fifth year of operation. Startling odds, to say the least. However, the 20% that make it beyond this time frame is testament enough that by doing things better and differently, it is possible to enjoy longevity and profitability in entrepreneurship. At times, improving your internal business […]

Filed Under: Pricing Strategy Tagged With: Growth, Profits, Setting Goals

Know Your Industry: Average Margins

Jan 7, 2020 By Tim Berry

Know your industry. In a recent post here, I wrote that the most common stumbling point I see in multiple business plans is absurdly unrealistic profitability. Specifically … Most of the business plans I see project profits too high, or profits too early. In the real world, startups choose growth or profits, not both. The plans […]

Filed Under: Pricing Strategy Tagged With: Margin, Planning, Pricing

How to Be Successful in a Low Price, High Volume Business

Jul 17, 2019 By Anand Srinivasan

One of the key mantras to succeed as a business is to focus on high value clients. As any successful entrepreneur will tell you, such clients are less fussy about pricing and are less demanding on the provider. However, acquiring such clients can only happen when you have established a reputation in your industry. Also, […]

Filed Under: Pricing Strategy Tagged With: Competition, Pricing

Is Your Small Business as Profitable as It Can Be?

Jun 6, 2019 By TaxConnections

There is an excellent chance that even if you’re an expert in your particular industry, you’re probably not an expert in small business finances. This may not seem like that big of an issue on the surface. However, in order to make the best decisions possible for your company, you need to have complete and accurate […]

Filed Under: Pricing Strategy Tagged With: Expenses, Growth, Profits

Do You Subscribe to the Subscription Trend?

Mar 27, 2019 By Drew McLellan

You can subscribe to just about anything today. I can remember, as a kid, that one of our neighbors got a fruit of the month shipment. We were fascinated by what kind of fruit he might get the next month and when the box arrived, we were all there for a peek and a taste. […]

Filed Under: Finance, Pricing Strategy Tagged With: Community, Pricing, Subscription

3 Most Successful Ways to Use Coupons

Mar 27, 2019 By Louise Harris

This year, coupon redemption is expected to balloon to 31 billion. Compare that to the 16 billion coupons redeemed in 2014 and you’ll notice how customers’ interest in deals and offers has only grown. Future predictions indicate that by 2022, coupon redemption will rise further to $91 billion. While last year, customers saved a good […]

Filed Under: Finance, Pricing Strategy Tagged With: Coupons, Discounts, Pricing

The Best Online Small Business Opportunities for Passive Income

Feb 13, 2019 By Kavinesh Arumugam

The idea of making money without putting too much effort has been appealing to many. Passive income is all about that—earning without working. There are four ways through which you can make passive profits: by investing your time, making a money investment, renting property, or get paid for doing things you normally do. The truth […]

Filed Under: Pricing Strategy, Sponsored Tagged With: Passive Income, Revenue, Website

Pros and Cons of Moving from Freelancing to a Passive Income Business

Dec 13, 2018 By Ryan Kidman

A growing number of people are making money off of the gig economy. According to recent figures, around 36% of the workforce is making a living offering various freelancing services. It is easy to see the appeal of freelancing, but making money through an online passive income business can be preferable for many people. You […]

Filed Under: Pricing Strategy Tagged With: Business Model, Freelancing, Revenue

Can You Defend Your Pricing Niche Against Your Competition?

Oct 9, 2018 By Dave Berkus

This week, we continue our series on marketing and positioning. There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. So, here comes the lesson and your challenge… The five major niches There are […]

Filed Under: Pricing Strategy Tagged With: Differentiation, Pricing

9 Revenue Models That Can Keep Your Business Thriving

Aug 24, 2018 By Marty Zwilling

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. Based on traditional research, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (low fixed monthly payments), has become the norm for […]

Filed Under: Pricing Strategy Tagged With: Pricing, Revenue, Subscription

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