Posts Tagged ‘Writing’
3 Places to Find Content Writers
If you’re building a blog, or blogging to support a business, you know that you need content. Lots of content. How do you crank out post after post and still keep your business cranking?
Read More Create Copy That Sells
Having a great product is only half the battle when it comes to making a sale. You also need a convincing argument to your potential customer that yours is the best product available. You must sell the customer on your goods, and to do that you have to have great sales copy.
Read More How Writing a Book Will Add Value as a Small Business Owner
By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.
Read More Will Your Prospects Read a 10-Page Sales Pitch?
If I can put a compelling letter in your hands that talks all about one of your major interests, chances are you’ll read it. Doesn’t matter whether it’s five pages or 10 pages or 20-plus.
Read More One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features
From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.
Read More How to Write with Authority
Why do some blogs get traction while others languish? And why are some people recognized as experts and others aren’t? One factor is this: the ability (or inability) to write with authority.
Read More Elements of a Successful Value Proposition Strategy
In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.
Read More What is Hype?
Lately I’ve noticed consumers of information are very “anti-hype.” I believe this has been caused by market fatigue (too many people making similar outlandish promises), but also because people have told them they should be anti-hype.
Read More Write Press Releases to Find Business
Many people send out a release on silly things and expect to get publicity. If you want your release to be picked up by legitimate media either online or off, then make sure you have some news that is unique, interesting, controversial or about a famous person.
Read More 3 Easy Ways to Start Writing an Ad
When writing sales copy, most people start with the headline. Why? Because the headline is the first thing to appear in the copy. And so the logic goes: Start at the beginning and finish at the end.
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