Add Extra Revenue Streams to Your Fitness Studio Business

a fitness class exercising in a studio

Let’s be real, running a fitness studio isn’t just about helping folks crush their push-up game. It’s also about making sure you’re not sweating the bills at the end of the month. Stick around as we explore some savvy moves to get that income flexing harder! There are all kinds of ways to add extra…

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Growing Too fast? How to Slow Down but Still Generate Revenue

The history of American business is full of stories about explosive, ultra-fast growth. In college courses, news stories and case studies, we hear how companies like Starbucks and Lululemon expanded with breakneck speed, from small enterprises into industry-leading titans. However, just because those stories are well-known, it doesn’t mean they’re the norm. For many companies…

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Understanding the Difference Between Good & Bad Revenue

It might seem odd, particularly in these difficult economic times, to talk about the concept of “good and bad revenue.” Some of you may be thinking “revenue is revenue, all revenue is good!” What’s the difference between good and bad revenue? Good revenue has the following characteristics: It generates strong profitability because it is from…

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Why Recurring Revenues Increase Your Company’s Value

The massive shift in revenue models in recent years Have you noticed how many web apps and content have turned into subscription services during the last several years? Call it the Netflix effect. Application developers once considered their products as licensed in what would closely be allied to a single sale. Until someone realized that recurring…

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4 Strategic Ways to Increase Your Business Revenue

One of the primary goals of running a business is to bring in more money. Realistically speaking, it is easier said than done since more than fifty percent of small to medium-sized businesses do not make it past the first twenty-four months, because of cutthroat competition in various industries. Profit is your number one indicator…

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Digital Engagement

It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which they invest (time, money, staff, etc.) in that engagement is an incredibly wide range. Deloitte did a study for Connected Small…

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How to Create Multiple Sources of Income

If you’re like most small business owners, you’re always looking for ways to increase your wealth. The best way to do this is with multiple sources of income. There are two types of income: active and passive. Active income requires you to work, whereas passive income is made with minimal effort on your part. Let’s…

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Could Marketing Be a Revenue Source?

Previously, I told you about the book, Killing Marketing, by Joe Pulizzi and Robert Rose. Their premise is that marketing has evolved to the stage where it needs to be completely re-invented, and we need to think of our organization’s marketing departments as media companies, that is to say, as a revenue source. On the surface,…

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