Posts Tagged ‘Marketing’
How Branding is Relevant in a Slow Economy
If you understand your brand and are passionate about it, then you have a better than average chance to weather the storm of a slow economy or recession. If you’ve been addressing brand issues and have built your company on values that are rock solid, then there is every reason that you will come out smiling at the other end of this down-turn.
Read More How Positive Thinking Can Ruin Your Marketing
Many believe that success depends on always thinking positively, blocking out negative thoughts and replacing them with certainty that you’ll get what you really want.
Read More Startups Need to Embrace Zero Paid Media Marketing
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
Read More Improve Sales by Taking Away Their Freedom
Common sense says increased variety and more freedom of choice will make people happier. But studies show it does the exact opposite. It actually makes them unhappy.
Read More In Search of the Perfect Fish Oil
When Joar Opheim was growing up in northern Norway, he competed in gymnastics, a sport known for its punishing training regimens. What Opheim didn’t imagine at the time was that, years later, he would move to the U.S. and build a thriving business producing his own high-quality fish oil.
Read More Branding for Small Businesses
Branding is an essential part of running a business, whether you’re the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
Read More Keep Your Business Heated Up as the Temperatures Drop
It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients.
Read More Don’t Create a Disconnect for Your Customers
Remember: whether it is your Facebook presence, your website, your radio spots or how your phone is answered, every one of those choices either connects me closer to your brand or makes me notice the disconnect.
Read More 10 Easy Ways to Improve Your Email Open Rates
Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan.
Read More Make ’em Laugh in Advertising Messages
I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
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