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10 Easy Ways to Improve Your Email Open Rates

Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan:

Kill it with the subject line. Boring is not going to get your email opened. Pique your reader’s interest.
Have a call to action. Emails without a strong call to action do not convert. Display your CTA early in the email.
Make it readable on mobile. 38% of all emails are read on a mobile device. Expect that number to keep growing.
Personalize your campaign. Address your email to a person and make sure the reply address has a real name as well.

Apply these tips and the ones below to improve the performance of your emails.

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This article was originally published by DigiShopGirl

Published: October 21, 2013
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Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl