Posts Tagged ‘Marketing’
Taking Control: Is Your Company Ready to Run Its Own Marketing Platform?
The ability to convey messages clearly and effectively to your target market can position you as a leader in your industry and drive profits. But knowing the right time to run a marketing platform in-house—and how to implement it successfully—can be tricky.
Read More 5 Reasons Your Display Ad Campaign Isn’t Working
Surfing the web these days, you might notice that a one-time view of a trendy shirt will quickly follow you around the Internet. Look up engagement rings, and you’ll be bombarded with ads for wedding venues and flowers. Perform a search for a concert, and that band will fill your feeds and display ads.
Read More Email Monetization: How to Get the Most Out of Your Email Marketing
Want to know just how effective email marketing is in 2014? Well according to a recent study, email marketing has an ROI of 4,300%, and is largely considered to be more successful than content marketing, social media marketing, PPC, offline direct marketing, mobile marketing, affiliate marketing, and more.
Read More The 3-Legged Stool of Marketing Excellence
Increase revenues, decrease costs, and better serve customers. IDC: that could be a motto or even a manifesto for any good management team. And it’s a good place to start a focus upon positioning.
Read More It’s Official: Content Marketing is Synonymous with the Word FAILURE
Fact: there’s more perceived content marketing failure than there is success today. That’s been proven time and time again by many Content Marketing Institute studies. The excuses for perceived failure range from limited staff to inability to measure impact.
Read More If You’ve Got a Chip on Your Shoulder, Why Are You in Marketing or Sales?
When you cold-call prospects, how do you respond when they ask if you’re selling something? It’s a very common question busy people will ask when they don’t know you.
Read More 3 Marketing Strategies Your Business Can’t Afford to Neglect
If you want your business to thrive, you need to use effective marketing strategies to keep your name out there in a competitive marketplace. If you want your business to be effective in its marketing, follow these three great strategies for marketing success.
Read More Bring Your Direct Mail Marketing into the 21st Century
Direct mail marketing is still an incredibly popular marketing strategy. It’s used by a variety of companies around the world to get their product, brand, service or message across to a select number of individuals who have been targeted specifically to receive the promotional material.
Read More 4 Top Tips to Get Your New Business Noticed on a Budget
If you have started, or are thinking about starting a new business, one of your first concerns will undoubtedly be, “How can I get my business noticed?”
Read More Marketing for Small Business: It’s All About Common Sense
Identifying the right marketing tools to reach your target customers is a challenge for every small-business owner. While going through all the critical steps to get to the point where you can open for business, many entrepreneurs don’t think ahead about how they’re going to get customers or clients to come through the door.
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