Posts Tagged ‘Email’
5 Tips on Targeted Direct Mail Marketing for Small Businesses
Digital media has emerged as a great marketing platform for small businesses. It has made it possible for small and medium-size businesses to spread the word about their products and services in a cost-effective manner.
Read More 5 Ways to Make Your Transactional Emails Get You Sales
Want to send promotional emails to customers that are guaranteed to open? Looking for ways to double your revenue using marketing messages? They sound too good to be true, right? Wrong.
Read More Current Trends in Online Advertising
According to a recent study done by Forrester Research, online ad spending will surpass broadcast television with an estimated $77 billion allocated to marketing expenditures, amounting to 35% of overall ad spending in advertising.
Read More How to Pitch [Infographic]
If you have the next big idea, you’re going to figure out how to spread the word. Usually it starts with a pitch to the media letting them know there’s this great new idea that is going to revolutionize everything.
Read More Killer Startup: Lukewarm Emailer Gets You in Touch with the Right People
The Elevator Pitch: Lukewarm Emailer helps you build a list of contacts from Twitter, reach out via cold email, and track responses.
Read More Lead Segmentation: Enhance Your Email Marketing
After embracing inbound marketing methodology within your organization, it is important to understand how to interact with your leads. Many companies are pouring resources into creating an abundance of marketing materials that will influence conversions and generate leads, all the while not knowing what to do with the leads they’ve generated. What does your company do to nurture leads?
Read More Promote Your Content Using Paid, Earned and Owned Channels
Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
Read More How to Write Emails That Will Be Read
Running a small business is always connected with extensive email communication, which include—on the sender side—mainly distributing offers and strict business-to-business dealings. The question is how to make electronic correspondence interesting enough to be read by a potential customer or business partner. Here are a few tips.
Read More Email Monetization: How to Get the Most Out of Your Email Marketing
Want to know just how effective email marketing is in 2014? Well according to a recent study, email marketing has an ROI of 4,300%, and is largely considered to be more successful than content marketing, social media marketing, PPC, offline direct marketing, mobile marketing, affiliate marketing, and more.
Read More 2014 Email Performance by Industry
Curious about how your 2014 email marketing performance compares to others in your industry? Our new infographic highlights key email metrics across industries, providing a baseline for open, click-through and unsubscribe rates.
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