Just as everybody seems to have become comfortable again Google has announced its plan to roll out a new layout for its Email client, Gmail, which will force Email marketers to rethink, and ultimately rework their methods.
There is a war going on but you maybe haven't noticed. It is a battle for eyeballs and Google attention. It is a content war where the best rises to the top. Readers and viewers vote with social signals such as retweets, plus ones on Google+ and Facebook likes and shares.
You may have heard the announcement that in June 2013, Facebook instituted hashtag functionality into their site. The reason businesses love hashtags is that not only do they inspire interaction and generate buzz amongst followers but they are searchable and easily measurable.
It's hard to be in business these days without having some knowledge of search engine optimization. Commonly referred to as SEO, this is something every small business person should have a basic knowledge of, even if someone else in the company handles all the internet marketing and web design.
No matter what sort of business you happen to be in, you probably use various strategies to market your business blog content. The goal is to get the information out to as many people as possible. The more people you can make aware of your business, services, and products, the more sales you stand to make.
Our changing habits, new media preference, and content consumption platforms demand a different way of thinking and practice if we want to maintain relevance in a digital world. How you create content has to adapt to this new environment.
In today's marketplace, a company's website is their first impression with prospects. It's a rare purchase today that doesn't begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time-starved and more web-savvy, the research tool of choice is often a Google search.
It's fun to Tweet but if you want to get results then you need to ask for some action from your viewers and readers. Twitter has run some analytics over 20,000 "Promoted Tweets" that were sampled over a 3 month period.
With recent advancements in Google's search algorithms, it's no longer a question that social media sites have a profound influence on search engine rankings. Now, the real question is how does social media influence rankings?
LinkedIn is by no means a static social networking site. It changes, seemingly on the hour, presenting users with new challenges in navigation, negotiation and real world application. Social business moves a light-year per second.