Now let me tell you why Pinterest is a must-have social media platform. First things first, here’s a little background on this creative site we’ve all come to know and love. Pinterest is an Internet platform used to collect ideas and images for projects/interests in a visual method. Users can then create and share their collections with other users (known as, boards) of their visual bookmarks (known as, Pins).
Some fun facts:
- It’s available in 21 different languages
- 83% of users are women
- There’s an average 158 pins posted daily by each Pinterest user
- The most ‘pinning’ takes places within 10:00–11:00 p.m.
There are a few ways that you can successfully manage your Pinterest and find more wins than woes, as well:
Make your website ‘Pin-friendly’
- When users frequent your site, there’s a strong chance if they see content that strikes their interest, they’re going to want to Pin those items.
- The reason for this is mostly due to the fact they want a place that holds all their items for a future read.
- Providing images at the top of pages and articles with the ‘Pin It’ button embedded within the picture
- This allows users to Pin your image directly to their Pinterest, which then shares your website on a different social media platform, (via. Pinterest)
- Great for sharing where your pins are located
Where the restaurant you visited and posted is located
Where to buy the clothing items you’re posting
Vacation destinations, etc.
Top places to eat, with their correlating destinations attached
- This feature allows Pinterest users to share a mapped outline of where your pins can be found and shared
Allows Users To Share Unique Content:
- Ability to share your content globally
- Capability to share any image of your choosing by creating specific boards and pinning certain pins
- Allows users to target their content around blogs, office images, items to be sold and so much more
- Be sure to link your Twitter and Facebook to your Pinterest account
- This feature will notify your users on your other social media platforms of your Pinterest, which will lead your Twitter followers and Facebook fans to then follow your Pinterest account
- This increases your chances of showing up in future search results
- The more pins being shared or posted from within your Pinterest/Website increases your backlink capabilities
- In SEO terms, backlinks are extremely valuable and with proper usage, your Pinterest can create many useful and successful backlinks
- Additionally, every time your pin is shared the user has the ability to alter the text descriptions, which increases your contents expansion efforts and its exposure to the SEO efforts within your website
- The ability to target specific keywords within your Pinterest boards and Pins descriptions is unlimited
- When users search specific keywords, (for example, Red Shirts) your pins are more likely to show up in those search results if you have specific keyword within your pins description
- When you specifically enter keywords into your pins descriptions, this increases the chances of your pins showing up within search results and being repinned
This article was originally published by SEER Interactive