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An Endless Stream of Data

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It is evident that technology has become engrained in our daily lives, changing the way we communicate and interact. One result of our technological driven habits is the creation of vast amounts of data. We have developed a stream of data which would have been unheard of even years ago. Consider that every minute:

 
  • 216,000 photos are posted to Instagram
  • 4 million search queries are completed on Google
  • 204 million emails are sent
 
What does this endless stream of data demonstrate? First, it shows at a high level where customers are engaging and what platforms they are prioritizing. More importantly though it confirms the fact that users are exposed to an unprecedented amount of content and information every minute.  This makes it imperative to have content that cuts through the clutter and engages the end user. The next time you post to Facebook, consider that roughly 2.5 million posts are being shared concurrently. Check out the infographic below for more details:
 
DataNeverSleeps
 
This infographic originally published by DigiShopGirl
Published: July 31, 2014
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Katya Constantine

Katya Constantine is a seasoned marketer with over 10 years of online marketing experience. She has developed a well-credentialed background in marketing for large online brands, having significantly increased online performance at several large web properties. Katya also has a deep background in email and multi-channel marketing. Most recently, she was at Expedia and Amazon, leading projects ranging from behavior-based programs to increasing customer acquisition and conversion with great success. Katya is the founder of DigiShopGirl Media. Currently, she advises several ventures with their online marketing. She also contributes to several blogs and publications and readers worldwide regularly read her blog, DigiShopGirl Media Blog. Follow Katya on Twitter: @digishopgirl

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