10 Things That Actually Identify Your Brand

How do you define your brand? As your company’s reputation, name of a product or service that you are offering or something which comes...

Marketing Strategy 101: How Your Small Business Can Make It Big in 2017

The last few weeks leading to the new year affects businesses everywhere – whether it boosts your revenues due to holiday shopping or slows...

Are You Accidentally Doing Public Relations?

According to the Public Relations Society of America (PRSA) the definition of public relations is “Public relations is a strategic communication process that builds mutually...

Why Great Content Needs Great Marketing

It’s fair to say that in this digital age, consumers are deluged with marketing content. Done well, it brims with originality, conveys brand identity...

4 Win-Win Formulas to Successful Office Branding

We usually think of a brand identity as the way in which a business wishes to be perceived by others. A variety of components,...

How Can You Effectively Market Your Business When You’re in a Competitive Niche?

Knowing how to market your business effectively takes hard work, knowledge and dedication. And even with all of that, there's no guarantee your efforts...

Why Should You Re-brand?

Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective...

4 Perks to Being a First-Time Small Business Saturday Participant

It’s good to #ShopSmall. Small Business Saturday may be sandwiched between two of the biggest shopping days of the year (Black Friday and Cyber...

The Why and How of Video Marketing

As small businesses are making their mark in the digital world, online marketing becomes more and more important. Content marketers and business professionals know...

Small Business Writing: 5 Ways to Deliver Polished Content

There’s no way around it: for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump...

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