What Are Your Top Marketing Priorities This Year?

If yours is a large business or organization, chances are that you’re working from a solid marketing and branding plan. (I hope!) Your priorities...

8 Key Characteristics of a Successful Brand Ambassador

Getting the word out about a new and upcoming brand can be difficult in this day in age. There is such a saturation of...

How to Find the Perfect Niche for Your Product

People are always amazed when I tell them that my company, a manufacturer of marble window sills and thresholds, is successfully generating millions of...

Jobs-to-be-Done Branding to Find Your Positioning

“People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying...

How to Get Inbound Marketing Right for Your Small Business

If you have a small business and you want to maximize your returns, paying attention to inbound marketing is critical. First, let’s examine what...

How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no...

The What and Why of Brand Positioning Statements

In theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term...

Don’t Write Off Content Marketing, Just Do It Right

For years now, content marketing has been a core part of every digital business marketing strategy. The reason? When done well, it's an excellent...

Content Marketing 101: All You Need to Know to Grow Your Business

It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it...

Making Your Account-Based Marketing Successful: 3 Things to Identify

Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few...

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