4 Important SaaS Marketing Metrics to Track

Tracking the impact of your marketing campaigns is essential for gauging success and fine-tuning your approach. Keeping your eye on the numbers is also a...

8 Types of Content for a Great Business Blog

Raise your hand if this scenario is familiar: it’s Friday morning, and you still haven’t written the blog post for the week. It’s not...

Personal Branding Basics: The Content Question

“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of...

How Small Business Owners Can Expand Their Reach by Writing a Book

As the founder of a publishing company focused specifically on serving entrepreneurs, I see the same problem over and over. When a business owner decides...

Creating Your Content Machine

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the...

The Importance of Good Marketing Research for Business

When you read this article, there’s a decent chance you’ll be using products from at least three different companies. With how global the brands...

3 Examples of Niche Marketing vs Differentiation

The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group...

5 Reasons to Leave B2B Writing to Content Marketing Pros

If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents...

Make Content Part of Your Marketing Mix

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have...

How to Write Terrific Testimonials to Attract Your Ideal Customers

A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or...

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