The 5 Steps to Reputation Management

It’s a shocking fact that businesses with mostly 1 star or 2 star reviews online fail to convert around 90% of prospective customers. What...

A Lesson from Pringles: How to Promote Your Brand More Creatively

It’s always a smart idea when you can get a practical (and free) marketing lesson from a multi-million-dollar ad agency. Today we thank Pringles for...

Why the Old Marketing Funnel is Broken

The good old fashioned marketing funnel doesn’t have the relevance it used to. I can’t remember the last time that I saw an advertisement on...

Avoid These 3 Frustrating Marketing Errors

I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that...

Niche Marketing Works. Here’s How

How many of us throw away marketing dollars because our paid efforts reach an audience that is much larger than the target or niche...

How to Know When Your Brand is Ready to License

Every business, from small mom and pop corner shops to international corporate behemoths, have a dream of possessing one of the most recognized brands...

Visual Marketing Your Audience Will Respond To

While some content marketing tactics require more resources than others to deliver a significant return, visual content marketing is one of those areas that...

Should We Kill Marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize...

Mini Marketing

The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind...

3 Ways to Spread the Word About Your Local Business Before the Holidays

Christmas and seasonal holidays are fast approaching and businesses everywhere are gearing up for their festive marketing campaigns. As larger companies imprint their mark...

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