5 Reasons to Leave B2B Writing to Content Marketing Pros

If you think spending on high-quality written content is a waste of money, think again. Content is the embodiment of your marketing strategy—it represents...

Make Content Part of Your Marketing Mix

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have...

How to Write Terrific Testimonials to Attract Your Ideal Customers

A customer testimonial is an efficient way for you to share the thoughts of your existing customers with potential customers about your products or...

3 Keys to Build Your Brand

If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand...

How to Write Your Brand Story from the Heart

It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story...

Do You Recycle?

I admit it—I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs...

The Marketing Dilemma: To Outsource or Not to Outsource?

If you're a startup, rolling out a new service offering, or an organization wanting to build an inbound marketing funnel you may be struggling...

The Top 20 News Sites You Need to Get Media Coverage In

If you read: How to use PR to get your website on the first page of Google, you will know getting a link to your...

Content Marketing: Most Effective Types of Marketing for Smaller Budgets

Are you dreams way too big, but your budget way too small? Don’t worry, you’re not the only one facing this issue. As a...

When to DIY and When to Hire a PR Professional

It’s a question I often hear: ‘Should I hire a PR agency or can I do my own PR?’ The way I think about it is...

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