7 Unusual Free Marketing Tools for Your Organization

Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind...

How Are You Targeting Your 50+ Customers?

The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual...

How to Create a Buyer Persona

No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not...

Get Started with Credible Consumer Research Data

The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market?Who is your...

3 Things to Avoid with Your Marketing

Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited...

Want to Grab a Local Audience? Do These 6 Things

If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes...

How to Differentiate Your Brand from the Competition

Standing out in a competitive industry is one of the most challenging tasks facing today's business owner. With the rise in social media, online...

Avoid These Cringe-Worthy Content Mistakes

When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But...

Why the Integrity of Your Brand is at Risk of Being Destroyed (and What...

How much importance do you place on your brand?Let me play Devil’s advocate for a moment…I bet it’s not enough.An inconsistent representation of your brand...

How Good is Your Brand Reputation?

How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it?Your brand reputation is determined by how...

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