Jobs-to-be-Done Branding to Find Your Positioning

“People don't want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying...

How to Get Inbound Marketing Right for Your Small Business

If you have a small business and you want to maximize your returns, paying attention to inbound marketing is critical. First, let’s examine what...

How to Analyze Your Data for Decision-Making

The best type of data analysis takes data and turns it into value from actionable insights. But the road in between is by no...

The What and Why of Brand Positioning Statements

In theory, the brand positioning statement is something an entire company can get behind. However, in practice, there’s so much confusion around the term...

Don’t Write Off Content Marketing, Just Do It Right

For years now, content marketing has been a core part of every digital business marketing strategy. The reason? When done well, it's an excellent...

Content Marketing 101: All You Need to Know to Grow Your Business

It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it...

Making Your Account-Based Marketing Successful: 3 Things to Identify

Account-based marketing (ABM) is growing in popularity in the B2B universe as a means of winning important customers, and for good reason. A few...

5 Things to Do When Marketing to Baby Boomers

I’m a Baby Boomer, part of the generation born between 1946 – 1964. At 75.4 million strong, we make up 40% of the U.S. consumer population...

These 4 Marketing Strategies Significantly Accelerated My Business Growth

The critical decision of whether or not to save or abandon my business came just a few years ago. I had just opened a...

Marketing Dilemma: Is Expressing Your Politics Risky?

Mixing marketing and politics used to be taboo for most businesses and nonprofit organizations, unless their missions were political in nature. In today’s divisive political...

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