Marketing Plans
Is Your Content Following the Trend?
Most businesses have accepted or even embraced the idea that without creating content, your website can’t hope to compete for search engine rankings, high visitor counts, or much engagement. There are just too many sites…
Can You Create a Great Customer Case Study?
Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Eight seconds to reach someone…
Make a Plan to Promote, and You Will
When do you plan to promote? When you treat your business with professionalism you will get professional results. You must make a PLAN if you want to promote!! A Plan to Promote The key word here is…
How to Write Case Studies So Humans Can Understand Them
Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories….
Why Your Small Business Should Care More About Branding
Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or…
4 Must-Have Competencies for SME Marketers
Small business marketers are very different from their colleagues who work in large companies. The former often work alone or at most with one or two colleagues and are responsible for the marketing framework in…
Today’s Version of Word of Mouth Marketing
Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and,…
5 Essential Steps to Take When Sponsoring an Event
With the right steps, sponsoring an event can skyrocket success for your business. Well-executed event sponsorships leads to increased exposure, improved reputations, and bolstered sales for organizations of all kinds. To ensure that you get…
Who is an Influencer?
Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone…
Are You Forgetting the Xennials?
For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic…
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