Posts Tagged ‘Website’
How Difficult Is It to Reach You?
Is your organization’s telephone number and email address buried deep in its website? How difficult is it for people to reach you? The last thing you want is for existing and potential customers and partners to give up on your business (or nonprofit) because you made it too challenging for them to communicate with you. Yet, there are so many…
Read More5 Ways Blogging Will Boost Your Startup’s Reach
Blogging may seem like an online trend for teenagers and aspiring writers, but it is an essential tool for building the popularity of your startup. As a new business establishing your brand’s personality and building a client base, blogging is the perfect way to build relationships and establish your brand. Here are 5 ways blogging…
Read MorePlaying the Domain Name Game
Believe it or not, first impressions matter. Today, most consumers rely on mobile devices to research a business and, before they even view the homepage, they see the web address. The domain name is often considered a company’s trademark and is a means of recognition and branding for the business. The selection process should be…
Read More15 Web Tools to Help Small Business eCommerce
As the number of people using the internet grows steadily, as cell phones and tablets become more affordable, eCommerce has definitely become the norm. With 91% of adults in America owning mobile phones, physical stores are no longer needed as we can buy anything online with our mobile devices. Websites, once a novelty of the…
Read MoreWhat Your Backlinks Say About You
What is the purpose of backlinks, and why should you use them in your content? Generally, backlinks can serve the following purposes: Increase the number of visitors to a site. Improve search rankings. Credit references for figures, data and statements. Your website opens your business to a potential market that reaches billions of readers every…
Read MoreThe Selfless Approach to SEO
It has been truly remarkable to watch Googlebot evolve to become perhaps the most empathetic non-human in the world. Google has really walked the walk in terms of understanding what users want and giving it to them. Recent updates like Panda, Penguin, and Mobile are all examples of Google practicing Kaizen. Wil Reynolds, the founder of Seer,…
Read More7 Examples of Call-to-Action Best Practices
Transforming website visitors into prospective leads, calls-to-action (CTAs) play a vital role in initiating two core elements of the inbound marketing process: lead generation and lead conversion. For your CTAs to work effectively, you must ensure they are part of a well-executed inbound strategy. Check out our top call-to-action best practices to see how you can…
Read MoreUnlocking the Code to VPS Hosting
VPS hosting is on the upswing right now, with small businesses taking the most advantage of it. If you’re looking for virtual private servers to host your website, there are 5 key benefits that you’re looking at. VPS hosting (especially when it’s of the SSD variety) can provide you with faster speeds. Since VPS plans…
Read More3 Lead Generation Strategies That Work
More than 169.1 million people in the United States will buy goods and services online this year, according to Statista, and that number is projected to rise to 185.5 million in 2018. Clearly, the Internet is the “go-to” source for buying everything from books and furniture to finding a plumber, lawyer or local restaurant. If…
Read MoreOptimize Your Mobile Website to Boost Conversions
Mobile browsing is growing into new ecosystem that has its own set of laws, structures, and appearance. As mobile technology continues to grow globally, a site that does not have a separate strategy for mobile may be comparable to a marketing agency that provides the same service to each client. The best part is many…
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