Posts Tagged ‘Website’
6 Simple Ways to Make Google Analytics Work for You
Google Analytics is a powerful tool that businesses can use to track their online presence. In the hands of a proficient marketer, Google Analytics can work. However awesome the tool itself is it can only go so far. A lot of its utility comes down to user proficiency. While Google Analytics may seem intimidating and overwhelming…
Read MoreNot Getting Results Online? Try a Landing Page
If your online marketing is not working the way you expect, a landing page could the quick fix you need. Landing pages are highly targeted, individual pages that focus on one particular product or service. They are stripped back, with only the most essential information needed to convert visitors into highly targeted leads. For best…
Read More4 Ways to Drive and Grow Traffic on Your Blog with Snapchat
With an increasing number of online audiences focused on social media networks, a blogger can only wonder what is to become of his website traffic. First we had “social networking” applications such as Facebook and Twitter, now we have all kinds of photo/video editing and sharing applications such as Instagram and Snapchat—diverting large masses of…
Read More5 Reasons Your eCommerce Startup Might be Struggling
When the chips are down and your business isn’t moving inventory, it can be incredibly frustrating and confusing. It’s tempting to look at flashy marketing efforts, gimmicks, “growth hacks” or other quick fixes and feel like your business isn’t harnessing the newest marketing tools available. Being the founder of a digital marketing agency with more 100 clients…
Read MoreWhy You Should Optimize Your Site for Mobile Users
We’ve been quite busy with clients to show our site much-needed love, but a mobile optimized site is underway! Here’s why you should optimize for mobile too! Ever wondered how much business you may be missing out on by having a website that is not at all optimized for mobile users? Let’s just say this—A…
Read MoreDoes Your Small Business Have a Website? More Than 50% Don’t!
Today, we’re going to take a look at how (and why) your small business needs to get a website up ASAP. ASAP, in this context, actually means, “Way back in 2007,” but since we haven’t invented time travel, tomorrow will have to do. The good news is, you can easily get a basic site up…
Read MoreNew Website? Here’s a Quick SEO Checklist
Optimizing your site for search engines will help crawlers identify and understand the nature of your site and what information it contains. This enables your site to appear on relevant search results and determines how it will rank. Let’s just say this, the better optimized your site is and the better quality of content and links…
Read MoreResponsive Web Design 101 for Small Business
In April of 2015, Google began implementation of its “mobile-friendly” search algorithm update, and soon thereafter revealed its mobile phone search volume now exceeds desktop/tablet search volume in the U.S., Japan and eight other countries. These incredibly important data points demonstrate how mobile Internet usage is changing the rules of the game for company websites.…
Read MoreAvoid WordPress Hacks & Security Risks
As a small business owner, your website is the main component of your digital marketing strategy. As 23% of the entire internet is made up of WordPress sites, there’s a good chance that your company’s website is one of those WordPress sites. It’s imperative that you keep your website in tip-top condition and avoid any…
Read MoreIncrease Your Site’s Conversion Rate with UX and UI Optimization
Managing or increasing conversion rates is certainly a tricky game. Very often, designers and developers leave this task to the marketers who invest tons for a “social presence” and produce content that doesn’t give them the desired results sometimes. The problem with this approach is that we’re not contemplating first how we (the designers) could…
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