How Business Travel Will Change in 2018

If you want to make the most of your business travel budget, keeping up with what’s going on in the travel industry is essential. In 2017, we’ve seen the sharing economy continue to grow and several changes to popular credit cards and rewards programs. Here are the major trends set to make an impact on…

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The Future of Work and Automation Will Kick-Start Jobs

It’s a question that’s been asked for well over 50 years: Are robots coming for your jobs? The thing is, the pundits declaring that automation is a job killer are missing an important point. The world needs more buildings, infrastructure, and products than it has people, money, or materials to make them. If you look at infrastructure…

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7 Bold Predictions for Digital Marketing in 2018

Every year around this time I take a step back and to ponder some predictions for our field for the coming year. Some come to be, others are a few years early, and then there’s predictions I’m still waiting to come true years later. You can’t win them all, unfortunately. That said, the trends I’m…

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Local SEO for SMEs: Trends for 2018

During the last few years, thousands of companies that have opted for SEO positioning have achieved important success within their respective markets. But how can you achieve a good SEO position? Today there are hundreds of alternatives to position your business on the web, however, a strategy that has proved effective for SMEs as well…

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Top 5 Trends in Customer Service Innovation Heading into 2018

Customer service has always been key to a business’s reputation, but it’s more important than ever today. Consumers across the globe have access to a world of options, and if one business fails to satisfy their needs, they can look elsewhere. For example, 78 percent of consumers have abandoned a transaction due to poor service,…

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This is What the Successful Smart Entrepreneurs are Focusing On

You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate goal only achieved by the elite few. These are the McDonalds for fast food, the Uber’s of convenient travel and the Apples of the mobile revolution. Startups that have changed…

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The Generational Shift in Brand Loyalty

What is brand loyalty? There are still plenty of people out there who buy the same brand of toilet paper every time they go to the store, but brand loyalty is about more than that these days. Brands that retain customers are the brands that make a superior quality product, have excellent customer service, and…

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Stop Blaming Millennials for Destroying Big Brand Business!

It seems like millennials have become the mysterious group of individuals that other generations can’t seem to figure out. With their horn-rimmed glasses, need to bring back record players and a love for all things ‘90s, a time when most were still wearing diapers (and no we aren’t talking Zubaz), a majority of big brands…

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7 Pieces of Advice for Marketing Your SaaS Business

As an entrepreneur, we’ve all been there… You have a brand-new business that you are just waiting to start booming… But, you cannot figure out just how to market your business. As a new business owner, marketing is one of the biggest challenges you will face. You might bring skills and knowledge to the table…

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