Posts Tagged ‘Tracking Data’
How to Win with Compliance Branding
At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.
Read More Use Social Media to Drive Traffic to Your Business’s Website
Social media is an ever-increasing facet of everyday business. Companies large (Starbucks) and small (your local car shop) are using social media to expand their exposure and reach a broad base of prospective consumers.
Read More Metrics that Matter
Social media has the unfortunate side effect of making us focus on metrics that don’t matter. Of course, whatever you measure tends to improve (The Hawthorne Effect). So if you want more followers, then by all means, measure your follower count daily!
Read More 5 Tips to Increase Landing Page Conversion Rates
Increasing your landing page conversion rate requires some creativity and consistency with your original calls to action. The ideal landing page incorporates an attractive visual to draw in the user, with clearly presented value points that encourage a simple form submission.
Read More 10 Awesome Headlines that Drive Traffic and Attract Readers
If you don’t learn how to write a good headline, then the chances are you will have trouble attracting traffic to your website or blog. In a digital economy, that can cost sales, because you need readers to turn up to buy your goods and services.
Read More How to Create a Minimum Viable Product
One of the most important principles in startups today revolves around the idea of a Minimum Viable Product, or MVP. An MVP is the absolute bare minimum service or product that will allow you to get users, buyers, clients, etc. to see how they interact with your main idea.
Read More Create a Powerful Dashboard
From a sports car to an aircraft to a super tanker, successful operation depends upon the pilot’s understanding and urgent, timely use of a dashboard. Real time information is critical to real time decision-making, and increasingly in the modern business world, decisions are made by management without extended meetings or discussion with others.
Read More 3 Pillars of All Successful Organizations
Business results are the ultimate outcome. If you set your goal to develop engaged employees who create loyal customers, then your organization will be resistant to competitive pressures and deliver stronger business results, more efficiently.
Read More 7 Ways to Successfully Utilize Social Media
Today, many of us spend more time on social media sites like Facebook, Twitter, LinkedIn, Pinterest and Instagram than any other sites—and do so several times a day, even while we’re working. And that’s OK! Given social media’s incredibly wide appeal and pervasiveness, most businesses are several years into their “social media” strategies.
Read More Measuring Your Power in the Internet Marketplace
There are a number of key performance indicators that help new generation company management see more clearly their progress and corporate health. Here are some of these measures, and how to calculate them. You will recognize the value of these for any business, even if they have not been in common use in the past.
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