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Home / Archives for Tracking Data

Tracking Data

Real Time vs. Near Time Data Integration

Dec 17, 2013 By Erin Steiner

You might not see it on the surface, but your company collects tons of data. With every visit to your website and every transaction that takes place there, you should be collecting the basic demographic information of your buyers and what they like to buy.

Filed Under: Software Tagged With: Data, Erin Steiner, Software, Technology, Tracking Data, Website

Customer Service Must Be Judged on a Relative Basis

Nov 25, 2013 By Jerry Osteryoung

So many firms are starting to understand just how important it is that they know how their customers evaluate the customer service that they provide. It seems like every day we all get multiple inquires about the quality of service which they rendered.

Filed Under: Customer Service Tagged With: Competitors, Customer Service, Jerry Osteryoung, Tracking Data

Taming the Big Data Beast

Nov 13, 2013 By Brian Wallace

It’s the 21st century and we are all glued to our phones. Between Facebooking, tweeting, and emailing, we generate 2.5 quintillion bytes of data daily. Because of this, consumers are forcing companies to perform in new and innovative ways. And with that comes big data.

Filed Under: Hardware Tagged With: Brian Wallace, Data, Efficiency, Infographics, Tracking Data

How to Test Prices without Irritating Buyers

Nov 4, 2013 By Outright

The right price is something of a moving target for many companies. You may need to change the tag on a given product multiple times during the period of time you offer it and the more detail you can offer on the decisions to do so, the happier your customers will be.

Filed Under: Pricing Strategy Tagged With: Discounts, ECommerce, Outright, Pricing, Pricing Strategy, Tracking Data, Website

Bad Advice on Data Decisions

Oct 29, 2013 By Tim Berry

My problem is that so-called “data from customers” is rarely truth. Data gathering is plagued with problems of research design, random lists, skewed questions, half truth and innuendo disguised as data.

Filed Under: Strategic Planning Tagged With: Customer Experience, Data, Tim Berry, Tracking Data

Don’t Be Afraid of Net Profit per Hour

Oct 24, 2013 By Ruth King

To have profitability you need to know where you are starting with profitability. That means calculating your net profit per hour.

Filed Under: Budgeting and Personal Finance Tagged With: Expenses, Financial Management, Overhead, Profit, Ruth King, Tracking Data

What About the Customers in the Middle?

Oct 22, 2013 By Bill Bleuel

There is a general rule in the market that customers will generally only offer feedback when they either have a really bad experience or great one. If you believe that customers rarely say a word when their experience falls somewhere in the middle you are missing some valuable information.

Filed Under: Customer Service Tagged With: Bill Bleuel, Customer Loyalty, Customer Satisfaction, Customer Service, Tracking Data

New Statistics Show Mobile Continues to Grow

Oct 17, 2013 By Murray Newlands

Since our earliest reports on the mobile space, we’ve continued to watch the industry explode, and Affiliate Window’s latest mobile study is a perfect portrayal of that.

Filed Under: Hardware Tagged With: Data, ECommerce, Mobility, Murray Newlands, Online Strategy, Tracking Data, Website

Why the NFL Is Smarter Than You

Oct 16, 2013 By Ryan Healy

I was watching a Broncos game the other night and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why.

Filed Under: Marketing Innovations Tagged With: Customer Acquisition, Marketing, Ryan Healy, Tracking Data

How to Win with Compliance Branding

Sep 30, 2013 By Ed Roach

At the end of the day, adhering to industry, and government compliances makes you competent to do business within your category, but it does nothing to differentiate you. You are simply on an equal footing with your compliant competitors.

Filed Under: Marketing Innovations Tagged With: Branding, Differentiation, Ed Roach, Regulations, Tracking Data

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