Tracking Data Archives

5 Secrets to Increasing Your Email Open Rates & Recipient Engagement

By Adhere Creative | Jul 29, 2013

How do you ensure that your emails get read? Here are some email marketing best practices to get noticed and produce results. Incorporate these into your promotional efforts, and your returns will soar.

Why You Should Set Benchmarks

By Jerry Osteryoung | Jul 16, 2013

One of the things that each and every business needs is a systematic way of evaluating their performance. Without quantifiable benchmarks, a firm has no idea if they are swimming ahead of the pack or just treading water.

How Are You Evaluating Your Clients?

By YEC | Jul 15, 2013

While I’d like to think we make good decisions based entirely on gut instinct, there are often hidden red flags. One tool we have implemented with success in our company is a client scorecard that rates our clients and their fit for us, past and prospective.

Execution

By Ted Jenkin | Jun 28, 2013

During the first couple of years in business, you will constantly be challenged with the bicycle pedals of motivation and discipline. When motivation wanes, discipline must kick in to keep the bicycle moving. Some of the best leaders and managers in business don’t achieve peak results because they simply don’t execute the plan.

Location-Based Targeting Can Boost Mobile ROI

By Murray Newlands | Jun 26, 2013

We’ve heard it time and time again—”mobile is the future!” But, besides knowing that mobile is a rapidly burgeoning sector of the digital marketing world, many brands and publishers don’t know how to tap into its huge growth potential.

The Marketing Plan

By Ted Jenkin | Jun 24, 2013

Marketing your products and services is the lifeblood of a new business. While you can ultimately have all kinds of long term business strategies, without having a steady stream of new revenue your new business venture can close up in a short period of time.

How to Increase Your Revenues from the Comfort of Your Own Desktop

By Ed Fox | Jun 13, 2013

The amount of business generated directly from the web is astounding, and entrepreneurs need not leave the comfort of their internet browser to grow their business. Here are a few tips for increasing revenues on the web.

Visualize Your Data Using iCharts

By Dan Fontaine | Jun 13, 2013

We’ve all been in a meeting where someone is presenting a data set and nothing seems to make sense until they show a chart or a set of charts that present all the information they’ve been discussing in a well-organized, easy to read fashion. That’s exactly the clarity you want to convey when discussing your business.

Tips and Tricks to Power Your Twitter Strategy

By Harry Kierbow | Jun 13, 2013

We all know that social media giant Twitter can be used by businesses to share content and interact with customers, but what are the best ways to maximize profitability from your Twitter marketing strategy?

Local SEO Tools Worth Noting

By Ed Fox | Jun 13, 2013

Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it’s still important to be aware of what new technologies can help your small business flourish in search.