Unfortunately, there’s no effective “one size fits all” approach to market any product or service. Every brand has its own needs, and advertising content is always a custom job. The mistake that far too many marketing professionals make is to not define a clear target audience. Some try to be all things to all people, […]
Target Market
How to Define Your Target Market: A Step-by-Step Guide
For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This group consists of people who are most likely to buy a company’s products. In general, people in this group share […]
Clients You Love
The truth is not every client is created equal. We all know that there are clients we love to serve. We’re able to provide them with incredible value and they appreciate the work we do. The relationship goes beyond the transaction and makes our work meaningful. Wouldn’t it be wonderful to work with a bunch […]
5 Elements of a Marketing Plan to Energize Your Business
With a booming economy and the rise of companies moving online, there’s never been a better time to seize the moment and take the leap into business ownership. However, building a business from the ground up is no walk in the park. As an entrepreneur you are focused and efficient with your planning. You work […]
You’re Not Going Crazy
Have you ever been watching TV while simultaneously playing a game or surfing the web on your phone and suddenly it feels like everywhere you look there’s an ad for the same product? For example, you just heard (because you were looking down at your phone) a TV spot for the latest Toyota vehicle and […]
How to Build a New Customer Base
Customers make an essential part of the growth of any business as they play a large role in determining how fast it can expand. If you are aiming to grow your business, the idea is to keep on growing your customer base by attracting new clientele. Finding and keeping the existing customers is just a […]
How to Attract, Connect and Convert More Prospects into Customers
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the right audience, entrepreneurs and businesses have to course correct their marketing strategy to include digital. Facebook now has over 2 […]
6 Ways to Pitch Your Innovation to Today’s Customers
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. Yet truly disruptive innovations, like the smartphone from Apple and the rise of the Internet, are very rare, and are generally unpredicted. So why would any investor […]
If You Want to Transform Your Marketing, Try These 5 New Technologies
The digital age has rapidly disrupted virtually every industry, and marketing is no exception; more so today than ever before, emerging technologies are fundamentally reshaping how products are marketed, and how consumers can find goods and deals that work for them. Some innovations are more impactful than others, however, and marketers who don’t want to […]
How Effective Are Paid Ads, Really?
If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one of the solutions. And, indeed, it’s quite a good solution; Facebook ads, Instagram ads, LinkedIn ads, Twitter ads, Google Display […]
