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Home / Archives for Target Market

Target Market

Grow By Creating Markets, Versus Killing Competitors

May 25, 2018 By Marty Zwilling

For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from an existing player, and the other is to create a new market with a new product or service that didn’t exist before. Examples of recent “new market” big wins include Apple […]

Filed Under: Marketing Your New Business Tagged With: Competitors, Target Market

Scoring User Behavior for Audience Insights

May 2, 2018 By SEER Interactive

Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept […]

Filed Under: Online Marketing Tagged With: Analytics, Data, Target Market, Website

If You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help

Apr 24, 2018 By Dave Brock

Over the past few days, I’ve been participating in a discussion about a struggling organization. It’s a start up, the CEO wanted help in developing sales skills. But as the discussion progressed, it was clear the CEO didn’t understand who their customers were. They were responding to queries from whoever happened to find their web […]

Filed Under: Sales Activities Tagged With: Sales, Skills, Target Market

6 Personalization Strategies to Supercharge Your Marketing

Apr 23, 2018 By Susan Solovic

“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie […]

Filed Under: Advertising and Lead Generation Tagged With: Customer Relations, Data, Personalization, Target Market

“Love What You Do” Won’t Build Your Business, But These 6 Steps Will

Jan 24, 2018 By Devin Yirka

Start-ups abound, but not all of them have the staying power. The Small Business Association says that “only half of new businesses will survive the first five years and only a third will make it past 10.” An example is Virgin Brides, which was launched in 1990 and catered to wedding services, but it eventually […]

Filed Under: Personal Readiness Tagged With: Recruiting, Starting a Business, Target Market

Avoid These 3 Frustrating Marketing Errors

Dec 29, 2017 By Elaine Fogel

I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that are either frustrating, demonstrate poor customer experience, or make no sense. I thought I’d share some recent examples, so you can see what to avoid! Example #1 As a Starwood Preferred and […]

Filed Under: Marketing Plans Tagged With: Communication, Marketing, Mistakes, Target Market

3 Key Reasons Digital Marketing is Vital for Success

Dec 13, 2017 By Lucas Bikowski

As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business success. While traditional forms of media are still a big part of the advertising world, most organizations big and small have quickly realized why an online promotional strategy is so effective […]

Filed Under: Online Marketing Tagged With: Digital Marketing, Mobile, Target Market

6 Easy-to-Understand Blogging Tips for the Small Business Owner

Aug 31, 2017 By Charles Crawford

Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself? […]

Filed Under: Online Marketing Tagged With: Blogging, Consistency, Content Marketing, Target Market

How to Know What Your Customers Want (Before They Do)

May 25, 2017 By Katy Pollard

So, you’ve worked out who your ideal customers are, excellent.  Now what? Next, you can figure out their problems so that you can understand how to solve those problems.  (Yes, I’m calling them problems. Not issues.  For the same reasons, I’ll never be caught ‘reaching out’ to someone and that I will always write properly grammar-checked […]

Filed Under: Sales Activities Tagged With: Marketing, Solving Problems, Target Market

How Far Can You Niche Down and Still Have a Viable Audience?

Aug 24, 2016 By SmallBizClub Contributor

When I was thinking of starting a new internet marketing agency, I was considering different passions I had. One of those is technology, and more specifically the very latest in technological developments. I decided that the ‘new technology releases’ angle was too big and too competitive to enter. However I did consider one very specific […]

Filed Under: Marketing Plans Tagged With: Differentiation, Market Segmentation, Planning, Target Market

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