Posts Tagged ‘Target Market’
How Effective Are Paid Ads, Really?
If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one of the solutions. And, indeed, it’s quite a good solution; Facebook ads, Instagram ads, LinkedIn ads, Twitter ads, Google Display…
Read MoreGrow By Creating Markets, Versus Killing Competitors
For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from an existing player, and the other is to create a new market with a new product or service that didn’t exist before. Examples of recent “new market” big wins include Apple…
Read MoreScoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but these don’t always give us the insights we want and need. In this post, we’ll introduce you to the concept…
Read MoreIf You Don’t Know Who Your Customer Is, Improving Selling Skills Won’t Help
Over the past few days, I’ve been participating in a discussion about a struggling organization. It’s a start up, the CEO wanted help in developing sales skills. But as the discussion progressed, it was clear the CEO didn’t understand who their customers were. They were responding to queries from whoever happened to find their web…
Read More6 Personalization Strategies to Supercharge Your Marketing
“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when Carnegie…
Read More“Love What You Do” Won’t Build Your Business, But These 6 Steps Will
Start-ups abound, but not all of them have the staying power. The Small Business Association says that “only half of new businesses will survive the first five years and only a third will make it past 10.” An example is Virgin Brides, which was launched in 1990 and catered to wedding services, but it eventually…
Read MoreAvoid These 3 Frustrating Marketing Errors
I collect marketing boo-boos like some people collect stamps or rare coins. Yes, I save marketing emails and other marketing communications from vendors that are either frustrating, demonstrate poor customer experience, or make no sense. I thought I’d share some recent examples, so you can see what to avoid! Example #1 As a Starwood Preferred and…
Read More3 Key Reasons Digital Marketing is Vital for Success
As more and more people habitually use internet services in their daily lives, the importance of digital marketing naturally becomes increasingly important for business success. While traditional forms of media are still a big part of the advertising world, most organizations big and small have quickly realized why an online promotional strategy is so effective…
Read More6 Easy-to-Understand Blogging Tips for the Small Business Owner
Every year, it seems as though the experts are all recommending a blog for small businesses. Not only does it help to position a business as specialists, it allows interaction with consumers and the potential to network with complementary products and services. This is all well and good…but what about the process of blogging itself?…
Read MoreHow to Know What Your Customers Want (Before They Do)
So, you’ve worked out who your ideal customers are, excellent. Now what? Next, you can figure out their problems so that you can understand how to solve those problems. (Yes, I’m calling them problems. Not issues. For the same reasons, I’ll never be caught ‘reaching out’ to someone and that I will always write properly grammar-checked…
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