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Home / Archives for Storytelling

Storytelling

The Case Against Storytelling in Content Marketing

Jan 30, 2018 By Chad Pollitt

My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case […]

Filed Under: Online Marketing Tagged With: Content Marketing, Storytelling

5 Steps to a Compelling Story for Business Proposals

Oct 4, 2017 By Marty Zwilling

If you are proposing a merger or acquisition, or simply seeking an investor for your business, the process is the same. You have to put together a convincing story of a win-win opportunity for both sides. This may seem intuitively obvious, but as an angel investor, I have heard hundreds of new business pitches that […]

Filed Under: Working with Investors Tagged With: Investors, Storytelling

4 Powerful Ways to Use the Art of Storytelling

Jun 28, 2017 By Jeff Bullas

I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone……. And they never came back. It was a moment that all speakers hope will never happen. But […]

Filed Under: Communication Tagged With: Speaking, Storytelling

How to Write Your Brand Story from the Heart

Jun 6, 2017 By Katy Pollard

It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business, why it exists in the world and what real problem it solves for your customers. People buy from people. And people […]

Filed Under: Marketing Plans Tagged With: Branding, Market Segmentation, Storytelling

5 Ways Media Consumption is Shaping Future Marketing Trends

Sep 9, 2016 By SmallBizClub Contributor

The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with […]

Filed Under: Marketing Innovations Tagged With: Marketing, Media, Storytelling, Transparency, Trends

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