My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case […]
Storytelling
5 Steps to a Compelling Story for Business Proposals
If you are proposing a merger or acquisition, or simply seeking an investor for your business, the process is the same. You have to put together a convincing story of a win-win opportunity for both sides. This may seem intuitively obvious, but as an angel investor, I have heard hundreds of new business pitches that […]
4 Powerful Ways to Use the Art of Storytelling
I was in the middle of my presentation. Before me was a stadium full of people I barely knew. Then something happened. It is what all speakers dread. My slides disappeared from the big screen behind me. Gone……. And they never came back. It was a moment that all speakers hope will never happen. But […]
How to Write Your Brand Story from the Heart
It’s called a brand story but all it really is a shorthand way of describing the most important parts of your business. A brand story just means what inspired you to set up your business, why it exists in the world and what real problem it solves for your customers. People buy from people. And people […]
5 Ways Media Consumption is Shaping Future Marketing Trends
The digital age has sparked new opportunities for marketing departments to reach their target audience. The ever-growing rate of innovation has extended the list of channels the average person goes through for their daily media consumption. The era of newspapers and TV is slowly fading into the background of mobile and online streaming, along with […]
