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Home / Archives for Storytelling

Storytelling

How SMEs Sharing Success Stories Can Supercharge Their Growth

Oct 26, 2022 By Annie Button

Whether you call it blowing your own trumpet or tooting your own horn, it’s fair to say that many of us aren’t the best at shouting about our achievements. Perhaps out of fear of being perceived as ‘big-headed’ and egotistical or simply because we don’t like the attention on ourselves, it can feel unnatural to […]

Filed Under: Sales and Marketing Tagged With: Storytelling

10 Keys To Tapping The Hidden Power Of The Best Story

May 18, 2022 By Marty Zwilling

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality, facts only go so far. Stories often work better, because humans don’t always make rational decisions. […]

Filed Under: Leadership Tagged With: Storytelling

Storytelling Is a Powerful Tool for Business & Life

Apr 30, 2021 By Brian Wallace

There are many benefits to storytelling.  Healing, communication, concentration, and reasoning are all psychological benefits that have been associated with writing.  Additionally, writing about your experiences helps provide clarity, makes your story part of history, and enhances your well-being and likelihood of success.  According to one study, people who write down their goals are 1.5 […]

Filed Under: People Skills Tagged With: Storytelling

5 Storytelling Techniques to Be a Better Speaker

Feb 9, 2021 By Philipp Humm

When was the last time that you experienced a very compelling speaker? Do you remember what you liked about the story? Were there any elements that you found particularly interesting?      Maybe you remember a few nuggets. Some very vivid images, a funny anecdote, or the speaker’s powerful charisma. Or maybe you just remember […]

Filed Under: Communication Tagged With: Storytelling

4 Unique Marketing Ideas to Get Your Small Business Noticed

Jun 15, 2020 By Kaelee Nelson

The world we live in is hyper saturated by the media—so how can your marketing stand out? Everywhere we go, in any direction we turn, we’re confronted by images begging for our attention. From social media feeds to television screens, billboards to bus stops, magazines, newspapers, flyers, banners… the list goes on and on. Marketers […]

Filed Under: Sales and Marketing Tagged With: Storytelling

It’s Just Science: Why Stories Are So Powerful

Apr 16, 2020 By Adhere Creative

Stories are woven into our souls from the moment we are born. When we’re little, bedtime stories soothe us to sleep; as we get older, we begin to seek out stories for entertainment via movies, books, and shows. Sure, they’re amusing and offer a great outlet for relaxation, but their value goes much deeper than […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: B2B, Storytelling

How to Develop the Perfect Video Story

Mar 27, 2020 By Adhere Creative

“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people searching for a solution, campaigns and ads tended to focus on the product or service instead. As competition increased and […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Storytelling, Video

10 Ways to Make Your Business Memorable with a Story

Aug 22, 2019 By Marty Zwilling

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions. […]

Filed Under: Marketing Your New Business Tagged With: Branding, Storytelling

What’s Your Story? Did Someone Else Create It?

Jun 21, 2019 By Dave Berkus

It is an old warning in the entertainment industry. Define your persona the way you want others to view you—before someone else defines you by comparing you to someone not as flattering as you would like. Sometimes you win when others define your story I have a friend in the music business who worked hard […]

Filed Under: Marketing Your New Business Tagged With: Branding, Storytelling

Prospects Want to Hear Your Story Before They Hear Your Pitch

Aug 27, 2018 By Susan Solovic

I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or one of the other up-and-coming video streaming services. To me, the binge-watching phenomenon puts an exclamation mark on a recent […]

Filed Under: Sales Activities Tagged With: Pitching, Sales, Storytelling

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