The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality, facts only go so far. Stories often work better, because humans don’t always make rational decisions. […]
Storytelling
Storytelling Is a Powerful Tool for Business & Life
There are many benefits to storytelling. Healing, communication, concentration, and reasoning are all psychological benefits that have been associated with writing. Additionally, writing about your experiences helps provide clarity, makes your story part of history, and enhances your well-being and likelihood of success. According to one study, people who write down their goals are 1.5 […]
5 Storytelling Techniques to Be a Better Speaker
When was the last time that you experienced a very compelling speaker? Do you remember what you liked about the story? Were there any elements that you found particularly interesting? Maybe you remember a few nuggets. Some very vivid images, a funny anecdote, or the speaker’s powerful charisma. Or maybe you just remember […]
4 Unique Marketing Ideas to Get Your Small Business Noticed
The world we live in is hyper saturated by the media—so how can your marketing stand out? Everywhere we go, in any direction we turn, we’re confronted by images begging for our attention. From social media feeds to television screens, billboards to bus stops, magazines, newspapers, flyers, banners… the list goes on and on. Marketers […]
It’s Just Science: Why Stories Are So Powerful
Stories are woven into our souls from the moment we are born. When we’re little, bedtime stories soothe us to sleep; as we get older, we begin to seek out stories for entertainment via movies, books, and shows. Sure, they’re amusing and offer a great outlet for relaxation, but their value goes much deeper than […]
How to Develop the Perfect Video Story
“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people searching for a solution, campaigns and ads tended to focus on the product or service instead. As competition increased and […]
10 Ways to Make Your Business Memorable with a Story
The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions. […]
What’s Your Story? Did Someone Else Create It?
It is an old warning in the entertainment industry. Define your persona the way you want others to view you—before someone else defines you by comparing you to someone not as flattering as you would like. Sometimes you win when others define your story I have a friend in the music business who worked hard […]
Prospects Want to Hear Your Story Before They Hear Your Pitch
I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or one of the other up-and-coming video streaming services. To me, the binge-watching phenomenon puts an exclamation mark on a recent […]
Storytelling Through Packaging: How to Tell Your Brand Story
What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and […]
