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Home / Archives for Storytelling

Storytelling

5 Storytelling Techniques to Be a Better Speaker

Feb 9, 2021 By Philipp Humm

When was the last time that you experienced a very compelling speaker? Do you remember what you liked about the story? Were there any elements that you found particularly interesting?      Maybe you remember a few nuggets. Some very vivid images, a funny anecdote, or the speaker’s powerful charisma. Or maybe you just remember […]

Filed Under: Communication Tagged With: Storytelling

4 Unique Marketing Ideas to Get Your Small Business Noticed

Jun 15, 2020 By Kaelee Nelson

The world we live in is hyper saturated by the media—so how can your marketing stand out? Everywhere we go, in any direction we turn, we’re confronted by images begging for our attention. From social media feeds to television screens, billboards to bus stops, magazines, newspapers, flyers, banners… the list goes on and on. Marketers […]

Filed Under: Sales and Marketing Tagged With: Storytelling

It’s Just Science: Why Stories Are So Powerful

Apr 16, 2020 By Adhere Creative

Stories are woven into our souls from the moment we are born. When we’re little, bedtime stories soothe us to sleep; as we get older, we begin to seek out stories for entertainment via movies, books, and shows. Sure, they’re amusing and offer a great outlet for relaxation, but their value goes much deeper than […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: B2B, Storytelling

How to Develop the Perfect Video Story

Mar 27, 2020 By Adhere Creative

“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people searching for a solution, campaigns and ads tended to focus on the product or service instead. As competition increased and […]

Filed Under: Marketing Innovations, Sales and Marketing Tagged With: Storytelling, Video

10 Ways to Make Your Business Memorable with a Story

Aug 22, 2019 By Marty Zwilling

The entrepreneur’s challenge is to effectively communicate their value proposition, not only to customers, but also to vendors, partners, investors, and their own team. Especially for technical founders, this is normally all about presenting impressive facts. But in reality facts only go so far. Stories often work better, because humans don’t always make rational decisions. […]

Filed Under: Marketing Your New Business Tagged With: Branding, Storytelling

What’s Your Story? Did Someone Else Create It?

Jun 21, 2019 By Dave Berkus

It is an old warning in the entertainment industry. Define your persona the way you want others to view you—before someone else defines you by comparing you to someone not as flattering as you would like. Sometimes you win when others define your story I have a friend in the music business who worked hard […]

Filed Under: Marketing Your New Business Tagged With: Branding, Storytelling

Prospects Want to Hear Your Story Before They Hear Your Pitch

Aug 27, 2018 By Susan Solovic

I’m not an independent television producer, but I would wager that right now the holy grail among TV people is to produce a show that turns into a binge-watching sensation on Netflix, Amazon, Hulu, or one of the other up-and-coming video streaming services. To me, the binge-watching phenomenon puts an exclamation mark on a recent […]

Filed Under: Sales Activities Tagged With: Pitching, Sales, Storytelling

Storytelling Through Packaging: How to Tell Your Brand Story

Aug 17, 2018 By KOLBUS AutoBox

What’s more important; the product or the packaging? Tell your brand story in a totally unique way. When you envisage storytelling, you’ll think of words on a screen or pictures on a page. It may be fictional or anecdotal, but either way, it’s a process. It’s a way of expressing how different events unfold and […]

Filed Under: Marketing Your New Business Tagged With: Branding, Design, Packaging, Storytelling

5 Ways to Build Your Small Business Brand with Engaging Stories and Watch It Grow

Jul 30, 2018 By Jennifer Xue

Local small businesses need publicity too, even with a non-existent budget. The good news is, branding opportunities are abundant both online and offline. All you need is to write and tell engaging stories. And if you think you can’t write, don’t be too hard on yourself. New technologies can make a huge difference. In this […]

Filed Under: Marketing Your New Business Tagged With: Branding, Storytelling

CMOs: Are You Torn Between Storytelling and Driving Growth?

Jul 9, 2018 By Drew McLellan

A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects. According to […]

Filed Under: Marketing Plans Tagged With: Growth, Marketing, Storytelling

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