Posts Tagged ‘Social Media’
How Your Company Can Beat Social Media’s Decline
2018 has been a challenging year for a lot of brands, especially because of social media. Social media consumption is at an all time high, but user satisfaction is dipping dramatically. Recent studies at the University of California show that there’s a correlation between high Facebook usage and negative physical and mental health, as well…
Read MoreFinding Your Paid Social Audience Persona
You know that saying, “If a tree falls in the woods and no one is around to hear it, does it actually make a sound?” Well, this same philosophy can (and should) be applied to your paid social campaigns. If you create a great social ad without curating the right audience, will anyone actually see…
Read MoreYou Can’t Be Anti-Social Today
I’m wrapping up my series on the marketing channels you need to consider for 2019 with our last channel: social networks. Don’t forget to consider the other channels we’ve discussed as you map out your 2019 plan. Just to refresh your memory, they are: Digital video Podcasting Infographics Webinars and webcasts Ratings and reviews Website…
Read MoreInfluencer Marketing: A Beginner’s Guide on What It Is and How to Get Started
Create. Post. Hope. Too many aspiring entrepreneurs, marketers, and small business owners take this approach to digital marketing… All they see are tumbleweeds. But it’s not necessarily your fault. You’ve been led down the garden path by big promises and ambitious estimates of what social media can achieve for your business. Unfortunately… the powerful world…
Read MoreHow Will Google+ Shutting Down Affect SEO?
Google is shutting down Google+. The shutdown will happen in a phased manner, and the deadline for the final closure is August 2019. Note that it will continue to work as an intra-company network even after August 2019. What does the shutting down of Google+ mean for your business’s SEO? You probably know the answer…
Read MoreAnatomy of the Perfect Instagram Small Business Profile
If you’re a small business that hasn’t considered social media strategy as a crucial part of marketing your brand, it’s time to get on board. There are now almost 3 billion social media users around the world, so connecting with your customers in the digital space is absolutely necessary to tell your brand’s story and…
Read MoreYou and Your Customers Will Spend 5 Years on Social Media!
During your lifetimes, you and your customers will spend more time on social media than on eating, socializing, and grooming. Yikes! With the results of a new study by The Manifest, you can learn how your customers use social media so you can better engage them through social networking. The most important takeaway: Nearly everyone uses…
Read MoreSocial Media Refuses to Slow Down
As soon as you feel that you’ve mastered Facebook, Twitter, LinkedIn, Instagram or Pinterest, a new curveball is thrown into the mix. Rather than applying a general ‘social media’ strategy to all under one umbrella, it’s imperative to recognize the benefits of each, individually, while keeping an eye on new platforms and social usages entering…
Read MoreEnsure Your Company’s Success with a Robust eCommerce Shopping Platform
The eCommerce platform you choose for your online store will have a huge impact on its functionality, quality, and success. While finding an eCommerce platform is easy, finding a high-quality, robust platform that’s right for your site may be more difficult. Keep these five features in mind when choosing a platform for your online store.…
Read MoreHow to Make Killer Social Media Posts for Your Business
Social media isn’t merely a fad anymore, it’s an essential facet of contemporary life that no business can afford to ignore if it hopes to remain successful in the market. Still, many aspiring entrepreneurs and intrepid managers have a loose grasp of social media at best, and aren’t comfortable making important post on popular platforms.…
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