The eCommerce platform you choose for your online store will have a huge impact on its functionality, quality, and success. While finding an eCommerce platform is easy, finding a high-quality, robust platform that’s right for your site may be more difficult.
Keep these five features in mind when choosing a platform for your online store.
Shipping and Tax Support
For online business owners, collecting the correct amount of sales tax is tricky, but it’s important to get it right for legal and bookkeeping reasons. Shipping costs are another area that’s hard to keep up with, especially if you utilize more than one carrier.
Combined, these two components of running an online store can overwhelm even the most seasoned of eCommerce store owners. Fortunately, a high-quality eCommerce platform will track these expenses for you, giving you peace of mind and allowing you to focus on other areas of your business.
Social Media Integration
Social referrals often provide remarkable boosts in traffic and SEO ranking. Social networks such as Facebook, Instagram, and Twitter can prove vital to your store’s success. Choose an eCommerce platform that allows you to easily integrate social media networks to grow your business and stay competitive.
Analytics Tracking Support
The ability to study your site’s analytics is crucial because they tell you if your marketing efforts are working. For example, knowing where visitors to your site are coming from, how long they stay, and how often they return can help you make effective marketing decisions. Opt for a platform that allows you to easily track this information.
Shopping Cart Plug-Ins and Add-ons
Most eCommerce platforms come equipped with a built-in shopping cart feature. However, high-quality platforms give you the ability to install third-party shopping carts so you can provide your customers with more customized experiences.
Choose a platform that gives you the freedom to tweak your shopping cart. Don’t underestimate the power of a well-optimized shopping cart; it’s arguably the most important feature of your online store.
Mobile Integration and Responsive Design
People are using their phones to access the Internet more than they’re using their computers. This makes it vital for the platform you choose to incorporate mobile integration and responsive design. While these terms may sound complicated, they’re not.
Mobile integration and responsive design simply allow your website to be displayed on a variety of devices in a way that doesn’t compromise your site’s appearance or functionality. In other words, these features allow your site to work as well on your phone as it does on your laptop.
A high-quality platform will also display an optimized version of the administrative panel so you can work on your site from your phone or tablet.
To help ensure your business’s success, move beyond a basic eCommerce platform to one that’s more robust. A well-functioning eCommerce platform will provide your customers with enjoyable shopping experiences and make them more likely to return. Whether you’re a seasoned professional ready to upgrade or opening your first online store, take your time and do your research when choosing an eCommerce platform.