How to Hire a Social Media Manager

With over a billion users each on platforms like Facebook, Instagram and YouTube, social media has emerged to be a marketing channel that businesses can no longer ignore. Identifying where your target audience hangs out, what kind of content works well with them, and creating a content creation and publishing schedule that generates the maximum…

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Top Study Results on Social Media Marketing

Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment? The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on…

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Who is an Influencer?

Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to…

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Should You Pay for Social Media Ads?

This is an important question for small-midsized businesses and nonprofits* with limited marketing budgets. Are paid social media ads worth the investment? According to an article on Medium by Shivam Verma, there are seven benefits to using paid social media advertising: Amplify your reach Fit any budget Enhance your targeting Boost brand awareness Maximize your content marketing…

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Should Your Brand Be on Instagram?

A while back, I wrote about some of the trends that I thought would be shaping marketing in 2019. Visuals and video were among the tactics I said we would all be wise to explore in the coming year. I still know that’s the case and I thought we should take a more detailed look…

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4 Tricks to Improve Your Online Reputation

Business managers know that search engine optimization is important if they hope to be found by customers searching online. They understand that keywords are necessary for SEO to work properly. They might not know that SEO also can affect their reputation online. If customers post negative reviews, those reviews are searchable and will be harmful…

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10 Ways to Use Social Media to Grow Your UK Muslim Market

Social media is a fantastic way to grow your business and spread the word, but it seems like Muslim companies have historically had a hard time taking advantage of social media. Websites such as Facebook, Twitter, Instagram, and Pinterest are great ways to get more customers and you can get set up in no time.…

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The 7 Best Instagram Tools for Massive Instagram Growth in 2019

If you’re serious about growing your Instagram following, you need to get the right Instagram tools to help you reach your goals. Whether you’re looking for ways to expand your reach or track your progress, there is a tool out there that can help you. It’s just a matter of finding which one will maximize…

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