Posts Tagged ‘Social Media’
Selling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy…
Read MoreSelling on Facebook in 2019
Selling on Facebook can be profitable. Until recently, smart internet marketing consultants were advising clients that selling on Facebook was not profitable. The thinking was that most people were on Facebook to interact with friends, groups and pages that they followed. Many Facebook users were turned off by posts and ads encouraging them to buy…
Read MoreHow to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is…
Read MoreHow to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that your local business is immune to the same sort of trouble. The good and the bad of social media is…
Read MoreOld Navy Gets It Wrong
Previously, we took a look at how Crock-Pot dealt with the untimely death of a beloved TV character due to a faulty Crock-Pot cord and the social media backlash that erupted from that pretend but apparently emotional death. A situation that could have gone very wrong but Crock-Pot got it right. They didn’t get defensive or…
Read MoreA Tale of Two Reactions
Social media is a powerful tool, but it can also hand a brand some serious problems that need to be dealt with immediately. Your reaction can make all the difference. When you respond in real time, you can do it well, or you can stumble and fall. When a brand doesn’t deal with the ember…
Read MoreThe Do’s and Don’ts of Getting Started with Pinterest Advertising
In September 2018, Pinterest reported that 250 million people used the social platform every month, which is 25% more than the number of people who used Pinterest in September 2017. This year-over-year growth is astounding since Pinterest is a lot younger than other social platforms (launched in 2010). Pinterest has become another vital channel to reach prospects…
Read MoreHow to Build Social Media Influencer Engagement
In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been social media. While starting out as places friends could share about their lives, social media has become a crucial marketing…
Read MoreIs It Possible to Make Money on Social Media?
Social media is an ever-growing juggernaut of personal and professional connections, interactions, and experiences. Facebook alone has over 2 billion active users a month, and that number is steadily increasing. And everyone knows about “influencers,” Instagram or YouTube personalities that make a living from working with companies to promote their products and services to a…
Read MoreHow to Build a Twitter Campaign
It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure where to start. Is Twitter the right platform? Before you launch on Twitter, it’s important to make sure that it’s…
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