Posts Tagged ‘Social Media’
Should Your Franchise Be on Social Media?
Social media has evolved. It’s no longer just a tool for connecting with old friends or sharing vacation photos. More than ever, social media allows customers to interact with businesses—and for businesses to interact right back! Many brands have corporate accounts on various social media platforms, but that gets a little complicated for brands that…
Read MoreWhat Happened to Grace?
I love social media and the whole concept of access that it’s brought to the forefront. Ten years ago consumers had no idea how to get a company’s attention. Sure, they could call the 800 number or write to “customer service” at the company’s corporate headquarters but neither was very reliable. Even if the company…
Read More4 Immediate Ways to Make Facebook Advertising Work for Your Business
According to one study, an overwhelming 87.1% of American businesses are expected to use Facebook for marketing in 2020. The reasons behind this are not hard to fathom. Despite its seemingly waning popularity among youth, Facebook is still the largest social network today. The average Facebook user clicks an average of 11 ads a month.…
Read MoreDoes Using Social Media Boost SEO?
Social media marketing should be one of the most trusted allies of SEO. According to research by Databox, 66% of digital marketers believe that social media shares have a direct correlation to specific pages’/post overall search ranking. The same study also found that 29% said “it does not.” Why the disparities? The truth is far…
Read More4 Effortless Ways to Build Your Most Engaging LinkedIn Profile
One of the most important social media platforms for entrepreneurs is also one of the most overlooked. Yes, I’m talking about LinkedIn. It’s not the first thing that comes to mind when you think about a flashy social media presence, but it’s crucial to your success. After all, 645 million people are on LinkedIn, and…
Read MoreWhat Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing…
Read More3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally recognized photographer who leveraged Instagram to build a six-figure business in her first year, suggests that business owners should forget…
Read More5 Ways Small Businesses Can Build Their Online Presence
As a small business, you have to work hard to keep up with your competition. A great space to do this is on social media. Even if you don’t have the same workforce as your competitors, you can dominate online with a little planning ahead. Here are a few ways to help your small business…
Read MoreNew Survey Shows How People Interact with Brands on Social Media
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some…
Read More6 Proven Ways to Market Your Business without Breaking the Bank
Small-business owners are well aware of the highs and lows of owning and running their own business. They all know and remember that initial high of forming the business idea in their head, planning everything out and fully committing to the idea. They also know the lows of struggling to find a loan, figuring out…
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