Posts Tagged ‘Social Media’
What Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing…
Read More3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally recognized photographer who leveraged Instagram to build a six-figure business in her first year, suggests that business owners should forget…
Read More5 Ways Small Businesses Can Build Their Online Presence
As a small business, you have to work hard to keep up with your competition. A great space to do this is on social media. Even if you don’t have the same workforce as your competitors, you can dominate online with a little planning ahead. Here are a few ways to help your small business…
Read MoreNew Survey Shows How People Interact with Brands on Social Media
A new survey by The Manifest, explores how social media users from across the U.S. interact with brands on social media and how these interactions influence their buying decisions. The findings can help businesses understand how their social media interactions with consumers can boost brand awareness, build trust, and convert followers into loyal customers. Here are some…
Read More6 Proven Ways to Market Your Business without Breaking the Bank
Small-business owners are well aware of the highs and lows of owning and running their own business. They all know and remember that initial high of forming the business idea in their head, planning everything out and fully committing to the idea. They also know the lows of struggling to find a loan, figuring out…
Read MoreThese 7 Social Media Mistakes Can Dramatically Hurt Your Sales
The social media landscape has allowed smaller brands to exponentially expand their reach. It’s given them much easier access to audiences and the ability to engage and connect like never before. But as with most marketing tools, it’s not a magical solution without its downside. Mistakes can happen, with the most glaring ones able to…
Read MoreHow to Turn Your One-Trick Social Ponies into SEO Workhorses
We’ve all been there, you publish a blog, post it on social, and the likes and shares start rolling in. You lie back, admiring your lofty accomplishment, like Michelangelo in the Sistine Chapel. Checking Google Analytics a few weeks later, you are shocked to find that the flow of social media traffic has slowed, and…
Read MoreHow to Hire a Social Media Manager
With over a billion users each on platforms like Facebook, Instagram and YouTube, social media has emerged to be a marketing channel that businesses can no longer ignore. Identifying where your target audience hangs out, what kind of content works well with them, and creating a content creation and publishing schedule that generates the maximum…
Read MoreTop Study Results on Social Media Marketing
Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment? The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on…
Read MoreHow to Choose the Right Social Channels for Your Online Presence
Whether you have only recently set up your business or have dragged your heels in bringing your company to the likes of Facebook, Twitter, and Instagram, honing the power of social media is a logical step for your business. It could be rewarded with new custom and stronger brand loyalty. However, social media sites have…
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