It may sound strange, but educating your customers should be the centerpiece of your marketing strategy. It’s one of the best ways to increase sales and turn people into long-term customers. We all like to do business with people we trust, and sharing relevant knowledge builds trust quickly.
Saving Money
How Much Should You Pay Your Accountant?
Finding the right accountant for your business, but so is making sure you pay the right amount. You don’t want to overpay, but your accountant also needs to hit his or her own income targets. Depending on your business situation and accounting needs, there are several arrangements to choose from.
Why Cloud Technology?
There’s a good chance you’ve used cloud technology without even realizing it. Understanding cloud technology will help you make an informed decision on whether this rapidly growing field can work for you. This guide presents both the pros and the cons of taking your business into “the cloud.”
Advertising through Your Customers
The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.
What Is a Sales Alliance, And How Can It Help You?
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Improving Your Business Credit Score
Your business’s credit score is based on the same principles as your personal score. But there are scenarios where your credit score may not accurately reflect your business’s financial stability. If you feel that is the case, here are some steps you can take to improve your score.
What Are Some Commonly Overlooked Tax Deductions?
You know that there are a lot of deductions you could claim for your business, but are you doing what you can to claim all of the deductions you are eligible for? Many tax deductions are commonly overlooked by small business owners, but they can save you a lot of money.
What Exactly Is a “Virtual Office”?
The cost of telephone services for small businesses is expected to rise dramatically in the next few years. The use of “virtual office” phone services give small businesses the appearance and professionalism of larger companies, but at a much more economical price. For those of us involved in the creation and growth of voice communications…
Lowering Online Fraud to Lower Transaction Fees
Fraud risks are a significant driver of transaction fees, especially for merchants who process payments online. Merchant processors will assess your fraud risk exposure on a number of factors, and there are security measures you can put in place to reduce your transaction fees.
Traps with Self Help
Small business owners are naturally do-it-yourselfers, and that instinct can spring up when legal issues arise. While there are plenty of self-help books and websites available that promise to save dollars in the short term, this can be risky. You have to know which resources to trust, and which to avoid.
